Marketing in Thomas Cook

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Business Practices
Portfolio
Intermediate 2

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Amenities, Attractions and Access
Following the presentation from your lecturer and the group activity, please write a description in your own words of what is meant by access, amenity and attraction. You should give one example for each from the Edinburgh and Lothians area and one from further afield. Access- sinonims are entrance, entry, admission; something that provides access to get in or get out. Can be something you know such as number or PIN,something you have such as an access badge. Eg the admission to Amenity- facility; The quality of being pleasant and friendly or attractive. It can be hotel amenities, apartment amenities, gym amenities, hotel room amenities(eg TV and DVD in a Missoni Hotel) Attraction- a place that is intended to attract. In Edinburgh are many attractive places to visit. The most popular attraction is The Edinburgh Castle. In Glasgow very popular attraction is a Flight Museum.

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Field Trip – Edinburgh Old and New Town
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Instructions

You will be split into five groups by your lecturer. The groups will cover the following areas: * Royal Mile from Edinburgh Castle to North Bridge

* Royal Mile from North Bridge to Holyrood

* Princes Street

* George Street and St Andrews Square

* Victoria Street, Chamber Street, George IV Bridge and Cockburn Street

You have a blank map and a blank index. Identify businesses which fall into the categories of amenity (for example, accommodation, money exchange, tourist information centre), attraction (for example, visitor centre or museum) and accessibility (for example, railway station, taxi rank or bus station). Mark each business with a number and fill in the index with the same number and business name.

Index

Amenities:|
1| |
2| |
3| |
4| |
5| |
6| |
7| |
Attractions:|
1| |
2| |
3| |
4| |
5| |
6| |
7| |
Accessibility:|
9| |
10| |
11| |

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Consumer Groups for Travel and Tourism
As you will have heard in your lecturer’s presentation, there are many and varied groups of consumers who use travel and tourism products and services. These groups are characterised by traits that they have in common – for example, age, nationality or interests. Choose three of the consumer groups in the box below and identify what particular facilities, services, needs and wants that the group are likely to share. The Elderly| Young Families| School Groups| Customers with mobility difficulties| Teenage groups| Corporate Clients| Weddings| Hen/Stag Parties| Affluent holidaymakers – no children| Non native English speakers| Genealogy tourists| Blind and sight impaired customers| Coach tour groups| Singles| Tour Operators /Travel Agencies|

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Now choose one attraction, one amenity and one access organisation. For each organisation, you should identify the services and facilities that three different recognised groups of consumers may require. For example: British Airways – (a) the elderly – additional assistance at the airport, (b) corporate clients – fully flexible fares...
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