Marketing in India, with Special Reference to Liberalisation

Continues for 18 more pages »
Read full document

Marketing in India, with Special Reference to Liberalisation

By | Feb. 2009
Page 1 of 19
MARKETING IN INDIA, WITH SPECIAL REFERENCE TO LIBERALISATION

Authors
|SAURABH |Dharmendra Varshney, | |Assistant Professor |Sr. Faculty, Department of Management | |College of Management |Babu Banarasi Das National Institute of | |Sri Mata Vaisno Devi University |Technology & Management, | |Kakryal |Dr. Akhilesh Das Nagar | |P.O.Katra |Sector-1, Faizabad Road, | |Jammu |Lucknow. | |Mobile:0919419216302 |Mobile: 09335237242 | |E-mail: robsriinc@gmail.com |E-mail: dharmendralpv@yahoo.com |

Abstract
History is a one way route. There is no U-turn and no short cuts that take you back to the starting point, You just have to move on, here all of us believe that the events of last decade have left such a strong impressed mark on Indian business and economy, that any one who ignores it, is bound to be left behind in the race for the future. One of the foot-marks of last decade was liberalized policies given by Government of Indian and still it is going on and so there has been a shift towards greater emphasis on marketing in India. We should realize those...

Rate this document

What do you think about the quality of this document?

Share this document

Let your classmates know about this document and more at Studymode.com