Marketing: Fyna Foods Production
Title Page
Program Name: Final Report
Course Name: Marketing
Report Title: Choco Fun
Student Name: Abhinandan Pathak
Student ID: PATAD 1302
Tutor Name: Jeremy Tan
Due Date: 07/01/2013
Word Count:
Company Name & Logo: Fyna Foods Production AUSTRALIA
Product Name & Logo: Choco Fun Chocolate
Executive Summary
This final report briefly explains the marketing plan for launching new product in the market named “Choco fun” with a new chocolaty taste but with a different blend of the ingredients in the stuff. The idea of the product has been generated by the renowned confectionary Company name as Fyna Food Production Australia which has a long history of the making chocolates and others particular things since from its establishment. In the very initial part of the report, we have merely discussed the introduction and vision of the product of the Fyna Food Company. Also, we have discussed the short history about the company and it’s ranking in the market as well as popularity among Consumers. It would be launched in market with an assist of several Promotional displays, advertisement and distribution through different channels in the market to the general public and for others.
This new product will be introduced in the Australian domestic market and try to do their level of best to be differentiate then others companies. First of all we have analysis the micro environment of the organization with a swot analysis to know the company strengths, weaknesses, opportunities and threats and major competitor of the market then after we have done the macro environment PESTAL analysis and its influence on the entire organization and product. Also, we have brings the new concept for the product in the different area such as packaging, colours and price of the products.
We have also divided the market in the different segmentation to targeting kids, youngsters and old peoples according to their taste and desire which assist to know about
Program Name: Final Report
Course Name: Marketing
Report Title: Choco Fun
Student Name: Abhinandan Pathak
Student ID: PATAD 1302
Tutor Name: Jeremy Tan
Due Date: 07/01/2013
Word Count:
Company Name & Logo: Fyna Foods Production AUSTRALIA
Product Name & Logo: Choco Fun Chocolate
Executive Summary
This final report briefly explains the marketing plan for launching new product in the market named “Choco fun” with a new chocolaty taste but with a different blend of the ingredients in the stuff. The idea of the product has been generated by the renowned confectionary Company name as Fyna Food Production Australia which has a long history of the making chocolates and others particular things since from its establishment. In the very initial part of the report, we have merely discussed the introduction and vision of the product of the Fyna Food Company. Also, we have discussed the short history about the company and it’s ranking in the market as well as popularity among Consumers. It would be launched in market with an assist of several Promotional displays, advertisement and distribution through different channels in the market to the general public and for others.
This new product will be introduced in the Australian domestic market and try to do their level of best to be differentiate then others companies. First of all we have analysis the micro environment of the organization with a swot analysis to know the company strengths, weaknesses, opportunities and threats and major competitor of the market then after we have done the macro environment PESTAL analysis and its influence on the entire organization and product. Also, we have brings the new concept for the product in the different area such as packaging, colours and price of the products.
We have also divided the market in the different segmentation to targeting kids, youngsters and old peoples according to their taste and desire which assist to know about