Marketing Food for Children: Healthy Food Versus Junk Food

Topics: Nutrition, Fast food, Junk food Pages: 4 (1108 words) Published: September 28, 2012
Ideas for topic:
Thought for food.
Healthy food versus Junk food
We are what we eat!
Fast food eto eda dlya vreda!
Topic: (lets think of nice topic, if this is not good)
Marketing food for children: Healthy food versus Junk Food

The marketing of junk food to children is harmful and should be restricted because children lack of ability to independently make informed and practical nutrition decisions that lead to sound long-term eating habits. Nowadays children are growing up in a junk-food world. To an extent that would have not been imaginable in the 1950s or earlier, kids are being encouraged to eat unhealthy foods.

With American children’s pocket-money now stretching to around US$200 billion each year, the annual expenditure by food and drink companies of $10 billion on marketing to children is a financially worthwhile investment indeed. (The Lancet, Volume 366 December, 2005) However, according to the US Institute of Medicine (IOM) in its report, Food marketing to children and youth: threat or opportunity, “food and beverage marketing to children in America represents, at best, a missed opportunity, and, at worst, a direct threat to the health of the next generation.”

Sadly, as the IOM report shows, advertising giants are pushing the wrong food and drinks. Television adverts directly influence children’s consumption of food, and increase their chances of becoming obese. This influence affects children younger than 8 years old disproportionately, as they lack the ability to differentiate between commercial and non-commercial content and to attribute persuasive intent to advertising. The marketing drive towards toddlers and children is not limited to television alone, with an increasing emphasis on product placement, in-school activities, and character licensing

Jacobson, Executive Director of Center of Public Interest, emphases that TV commercials, Web sites, and advertisements (even in "educational" publications like National...
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