Marketing Final
Kobe Inc.
BODY ARMOR® Sports Drink
The world is filled with individuals who have ideas and concepts they want to introduce to the world, everyone thinks their ideas are the next best thing and will most certainly dominate the industry, but it is always easier said than done to get consumers eager to purchase a new line, it takes a lot of planning, preparation, and development to market a product or service effective. This is where marketing steps in…marketing should be first-rate and unparalleled; because the objective is to gain consumers trust, focus on their needs and wants, as well as prove the product is worthwhile. One person who has begun their path in making their mark in consumers’ minds by investing in a new product is Kobe Bryant, who has recently established his own company known as Kobe Inc. Kobe Bryant took this time to improve a market which was missing what he thought to be an important aspect…a quality sports drink called BODYARMOR®, the basketball phenomenon took the world by surprise when his investment actually turned out to be lucrative and very beneficial. He made an executive decision which happened to work well for him, not to mention “Bryant categorized his investment as “substantial” and says, “I put my skin in the game.” Bryant will sit on the board of directors and own more than 10% of the company, according to one source familiar with the negotiations. His investment makes him the third biggest shareholder behind co-founders Mike Repole and Lance Collins. Bryant’s investment is expected to be in the $4-6 million range” (Badenhausen, 2013). Having a status as an entrepreneur is one which a lot of people wish to have, but it takes a certain amount of devotion and loyalty, as well as having great allies. Kobe has announced why BODYARMOR® is the epitome of a great product, he was recently quoted saying “BODYARMOR® is a brand that I wanted to be a part of in a big way. Today’s
BODY ARMOR® Sports Drink
The world is filled with individuals who have ideas and concepts they want to introduce to the world, everyone thinks their ideas are the next best thing and will most certainly dominate the industry, but it is always easier said than done to get consumers eager to purchase a new line, it takes a lot of planning, preparation, and development to market a product or service effective. This is where marketing steps in…marketing should be first-rate and unparalleled; because the objective is to gain consumers trust, focus on their needs and wants, as well as prove the product is worthwhile. One person who has begun their path in making their mark in consumers’ minds by investing in a new product is Kobe Bryant, who has recently established his own company known as Kobe Inc. Kobe Bryant took this time to improve a market which was missing what he thought to be an important aspect…a quality sports drink called BODYARMOR®, the basketball phenomenon took the world by surprise when his investment actually turned out to be lucrative and very beneficial. He made an executive decision which happened to work well for him, not to mention “Bryant categorized his investment as “substantial” and says, “I put my skin in the game.” Bryant will sit on the board of directors and own more than 10% of the company, according to one source familiar with the negotiations. His investment makes him the third biggest shareholder behind co-founders Mike Repole and Lance Collins. Bryant’s investment is expected to be in the $4-6 million range” (Badenhausen, 2013). Having a status as an entrepreneur is one which a lot of people wish to have, but it takes a certain amount of devotion and loyalty, as well as having great allies. Kobe has announced why BODYARMOR® is the epitome of a great product, he was recently quoted saying “BODYARMOR® is a brand that I wanted to be a part of in a big way. Today’s
References: Badenhausen, K. (2013). Kobe Bryant Invests Millions in Sports Drink BodyArmor®. Retrieved via the Web on March 28, 2014. http://www.forbes.com/sites/kurtbadenhausen/2014/03/24/kobe-bryant-invests-millions-in-sports-drink-bodyarmor/ BCC Research DBR staff writer. (2013). DBR Technology Packaging. BODYARMOR gives new look to SuperDrink. Retrieved via the Web on April 15, 2014. http://packaging.drinks-business-review.com/news/bodyarmor-gives-new-look-to-superdrink-100113 Haderspeck, J Klineman, J. (2013). Body Armor Gets Punchy — and Aggressive. Retrieved via the Web on April 17, 2014. http://www.bevnet.com/news/2013/body-armor-gets-punchy-and-aggressive Kotler, P