marketing diploma graduate
SUBJECT:
International Marketing
TOPIC:
Take home Assignment “Schott- Ceran”
CLASS:
IM-08 group B
NAME:
Mohammed Mohammed Salah Eldin Abd Elrehim
INTAKE NUMBER:
DATE:
Tuesday 4-9-2012
SCHOTT
CERAN®
International Marketing
Case study
Executive Summary:
Schott is a major Multinational company laid in Mainz ,Germany running a heavy portfolio including many different industries such as glass dependant industries such as manufacturing Lens for telescopes ,pharmaceutical ampoules, fire resistant glass , solar thermal power system, fibro-optic cables, electronic packing component for Aviation purposes , and of course glass-ceramic cooking surface ”CERAN® “, Schott is present in many different countries and lying down an investments of billions in both Research & development in their labs in Germany as well as investing in expanding into different countries especially Large markets with potentials such as China and india that was reached by 2008, in the late 1980s Schott start thinking to expand into Usa market especially North district targeting about 14 states haeding directly to major companies and manufacturers of home appliances through its subsidiary in USA , however after they had show their capabilities and high Tech. of their product CERAN , they possible clients just had ordered some few pieces for Demo then no further orders was made on the contrary to what Schott had expected being confident in the value & quality of their glass-ceramic Ceran , & to realize the choke from such problem It’s worth mentioning that Schott had sold about millions of pieces by this time
.
realizing that there is a major issues hindring their sales in USA Schott had worked extensively to solve out such problem
Today Schott had made a huge success in USA and the whole market is talking about Schott success without paying any attention to such initial lethal drop and surfing the WEB not showing only too little info about such situation , SCHOTT now had
International Marketing
TOPIC:
Take home Assignment “Schott- Ceran”
CLASS:
IM-08 group B
NAME:
Mohammed Mohammed Salah Eldin Abd Elrehim
INTAKE NUMBER:
DATE:
Tuesday 4-9-2012
SCHOTT
CERAN®
International Marketing
Case study
Executive Summary:
Schott is a major Multinational company laid in Mainz ,Germany running a heavy portfolio including many different industries such as glass dependant industries such as manufacturing Lens for telescopes ,pharmaceutical ampoules, fire resistant glass , solar thermal power system, fibro-optic cables, electronic packing component for Aviation purposes , and of course glass-ceramic cooking surface ”CERAN® “, Schott is present in many different countries and lying down an investments of billions in both Research & development in their labs in Germany as well as investing in expanding into different countries especially Large markets with potentials such as China and india that was reached by 2008, in the late 1980s Schott start thinking to expand into Usa market especially North district targeting about 14 states haeding directly to major companies and manufacturers of home appliances through its subsidiary in USA , however after they had show their capabilities and high Tech. of their product CERAN , they possible clients just had ordered some few pieces for Demo then no further orders was made on the contrary to what Schott had expected being confident in the value & quality of their glass-ceramic Ceran , & to realize the choke from such problem It’s worth mentioning that Schott had sold about millions of pieces by this time
.
realizing that there is a major issues hindring their sales in USA Schott had worked extensively to solve out such problem
Today Schott had made a huge success in USA and the whole market is talking about Schott success without paying any attention to such initial lethal drop and surfing the WEB not showing only too little info about such situation , SCHOTT now had