Marketing Definition and Importance
The world of marketing is very diverse and can be defined and applied in many different ways. One person might be asked to give a definition of marketing and give a totally different definition than another person. Marketing importance to an organization can be different from one to the other depending on product line and ways in which the organization markets the product. In today’s paper one will look at two different definitions of marketing, the importance of marketing within an organization and three examples of marketing in the business world.
First let’s look at definitions of marketing. Marketing is defined as the “Means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service”. www.preemptinc.com/definitions.html (n.d). The second definition of marketing is a “process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers”. (cfdccariboo.com/glossary.htm, 2007). While both definitions are close in generalization they do not share the same words. While looking at so many definitions of marketing, formulating a personal definition was simple. Marketing is defined to the author as “Finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products, prices, advertising, promoting, distributing and selling.
The importance of marketing in organizational success
The importance of marketing as said before is wide ranging depending on the organization and its products. “Marketing is a broad topic that covers a range of aspects, including advertising; public relations, sales, and promotions. People often confuse sales with marketing, when in fact the two are very different. The former involves getting a product or... [continues]
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