Article: Facebook Reveals Vulnerability in Mobile
Name of Publication: The Wall Street Journal
Date of Publication: May 10, 2012
The article talks about the ad trends and growth with Facebook mobile. The issues raised in the article are the fact that people use Facebook on their phones rather than computers and it is negatively affecting Facebook’s financial results because there are no ads on the Facebook mobile app. They have seen a trend of user growth but a flat line in ad business.
I found the content in the article very interesting. I am a frequent user of Facebook both on the computer as well as on my iPhone app. I did not realize until reading the article the difference in regards to ads. After reading the article, I have realized how many ads are spread throughout when viewing Facebook on the computer; however there are none when using the Facebook mobile app. I can see how this would negatively affect Facebook financially if people are not using the computer and viewing the ads, so companies will not want to waste money on ads with Facebook if people are not going to see them.
The article ties directly into the concept of marketing influences. There is so much that influences technology products now, such as apps and web pages that are different on phones. In order to keep companies buying ad space with Facebook, they will need to look at the possibility of placing ads on the mobile Facebook and Facebook ad as more consumers are using the site on phones as opposed to computers.
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