Marketing Concept of Coca cola
The basic proposition of Coke’s business is simple, solid and timeless. When Coca cola bring refreshment, value, joy and fun to their stakeholders, then they successfully nurture and protect their brands, particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Target market Coke’s commercials basically based on young generation it is the target market of coke because they want to represent Coke with the youth and energy but they also consider about the old people they then as a co-target market. Major segments Major segments are basically those people who take this drink daily and those areas where the demand is higher than the other areas. There are so many people who take this drink daily and those people who take weekly and those who take this drink daily and those people who take weekly and those who take less often are always there as well. So , their basic segments are those people who take this drink regularly .Factor affecting sales There are so many factors, which affects the sale of coke. Here we are discussing three major factors which effects coke. •
Per capital income
Weather Per capita income- First we will discuss about “Per capital income”. This is major factor that affects the sale of this soft drink. Because which every passing year budgets are becoming very strict and tight in order to purchase things. So the disposable incomes of the people are coming down. They spend heavily on rents, utilities, and basic necessities and after that when they get extra money they think about this soft drink. So the decreasing per capital income effects badly in selling and production of this soft drink. Competitors- Coke’s major competitor is “PEPSI” and there is no hesitation to say this because, everyone knows that and all the other cold drinks, water, coffee, tea is the competitors .Weather- Weather is the...
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