Marketing Concept

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NGÔ BÌNH
MSc. in Marketing
Université Paris 1-Panthéon-Sorbonne

EXCERCISE
PRINCIPLES OF MARKETING
VATC/IAE – Broward Program
Term: Winter 2012

HCMC 2012
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CHAPTER 1
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MARKETING’S VALUE TO CONSUMERS, FIRMS, AND SOCIETY
PART 1: TRUE OR FALSE
1. Marketing is important to every consumer
Answer:
2. Marketing and Selling are basically synonymous terms.
Answer:
3. The marketing concept has been adopted by virtually all major consumer goods producers. Answer:
4. The customers’ 4Ps are products & services, place, price & promotion Answer:
5. Marketing is needed because it is a basic functional area of business & at the heart of all business. Answer:
6. Demand is a state of felt deprivation of some basic satisfaction. Answer:
7. Exchange in the business world can not occur unless money is given for a product. Answer:
8. Human needs are leant phenomena and hence vary from person to person. Answer:
9. The difference between the benefits a customer see from a maket offering and the costs of obtaining those benefits Answer:
10. Marketing is the perfomance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client Answer:

PART 2: MULTIPLE CHOICES
1. Marketing is needed because:
a. It is a basic functional are of business
b. It is at the heart of all business
c. Business must earn profits
d. People have needs and wants
e. Non of the above
2. The basic concept in the field of marketing revolves around: f. Products
g. Exchange
h. Industries
i. Markets
j. Satisfaction
3. A “market” from a marketing perspective is :
k. A group of...
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