Marketing Channel - Dunkin' Donuts (Uae)

Topics: Dunkin' Donuts, Doughnut, Mister Donut Pages: 9 (2969 words) Published: November 23, 2012

On behalf of my group, I would like to thank Dr. Yaprak Anadol for guiding, inspiring and lighting up our path during this course “Marketing Channels” by delivering the concept of it in the simplest possible way. Also, I would like to express our sincere thanks to her for supervising us during this semester in order to come up with this report. Also, I would like to thank Mrs. Prasitha Nair for welcoming us at her office and being kind with us by delivering the needed information about Dunkin’ Donuts Marketing Channel. At the end, I have to admit that without the teamwork spirit this report had no chance to exist. Thanks for each who spent his or her effort and even a single moment on this report.

Khalid Yahia
Raghad Ahmad
Majid Abdullah
Yazeed Suliman  
Table of content:

oCompany information5
oProduct information6
oIndustry information:7
Channel Design:
oMarketing channel members8
oAvailable marketing channels:8
oTarget market:9
oMarketing Channel structure9
oService Output:10
oMarketing flow functions12
oGaps analysis15
Channel implementation:
oPower Distribution16
oAlliance Partners, Vertical integration & Outsourcing17
Conclusion & recommendations18
References 20 
Company information
Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 in Quincy, Massachusetts by William Rosenberg. When Dunkin’ Donuts founder Rosenberg opened the first Dunkin’ Donuts, he had a simple philosophy: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” While the company originally focused on doughnuts and other baked goods, over half of its business today is in coffee sales; their largest competitors include Krispy Kreme, Starbucks and Tim Horton’s. The point of a Brand is to differentiate itself from other brands the fact that they are faster, cheaper, of higher quality and more efficient than the competitor. We’ve all heard about places with a Starbucks on every corner. There’s even a Starbucks across from a Starbucks. With their popularity and reputation, Starbucks has become most popular coffee chain. However, in the shadow of the corporate giant, another company is on the rise and has been for some time. Dunkin’ Donuts, with much cheaper prices, and sometimes better product, is putting up store after store. More and more people are flocking to them. Advertisements for good coffee at a cheap price can’t be ignored by the masses. Worst of all, their coffee is good The company has more than 10,000 locations in 32 countries worldwide, which include more than 6,700 Dunkin’ Donuts locations throughout the US and more than 3000 international locations, and with the increasing popularity of their high-quality baked goods and select coffee blends across the country, they plan to add more outlets across the Emirates. Today you can find Dunkin’ Donuts in every single city especially in gas stations, universities, supermarkets, malls, airport, high ways and food courts. And they serve 52 varieties of doughnuts, along with hot and cold coffee drinks, bagels, breakfast sandwiches and other baked goods. Finally, for more information on company news, franchising, nutrition, and also ordering Dunkin’ Donuts products online, you can Dunkin’ Donuts website. •Product information

Dunkin’ Donuts is the world’s leading baked goods and coffee chain offers something people enjoy, a variety of products to its customers including baked goods and coffee, these products include(Donuts, Fritters, crullers, biscuits, Munchkins, Bagels, Muffins, Cookies,...
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