Marketing Channel - Dunkin' Donuts (Uae)

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Marketing Channel - Dunkin' Donuts (Uae)

By | November 2012
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Acknowledgement:

On behalf of my group, I would like to thank Dr. Yaprak Anadol for guiding, inspiring and lighting up our path during this course “Marketing Channels” by delivering the concept of it in the simplest possible way. Also, I would like to express our sincere thanks to her for supervising us during this semester in order to come up with this report. Also, I would like to thank Mrs. Prasitha Nair for welcoming us at her office and being kind with us by delivering the needed information about Dunkin’ Donuts Marketing Channel. At the end, I have to admit that without the teamwork spirit this report had no chance to exist. Thanks for each who spent his or her effort and even a single moment on this report.

By:
Khalid Yahia
Raghad Ahmad
Majid Abdullah
Yazeed Suliman  
Table of content:

ContentPage
Acknowledge3
Introduction:
oCompany information5
oProduct information6
oIndustry information:7
Channel Design:
oMarketing channel members8
oAvailable marketing channels:8
oTarget market:9
oMarketing Channel structure9
oService Output:10
oMarketing flow functions12
oGaps analysis15
Channel implementation:
oPower Distribution16
oAlliance Partners, Vertical integration & Outsourcing17
Methodology17
Conclusion & recommendations18
References 20 
Introduction
Company information
Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 in Quincy, Massachusetts by William Rosenberg. When Dunkin’ Donuts founder Rosenberg opened the first Dunkin’ Donuts, he had a simple philosophy: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” While the company originally...