On behalf of my group, I would like to thank Dr. Yaprak Anadol for guiding, inspiring and lighting up our path during this course “Marketing Channels” by delivering the concept of it in the simplest possible way. Also, I would like to express our sincere thanks to her for supervising us during this semester in order to come up with this report.
Also, I would like to thank Mrs. Prasitha Nair for welcoming us at her office and being kind with us by delivering the needed information about Dunkin’ Donuts Marketing Channel.
At the end, I have to admit that without the teamwork spirit this report had no chance to exist. Thanks for each who spent his or her effort and even a single moment on this report.
Table of content:
o Company information 5
o Product information 6
o Industry information: 7
o Marketing channel members 8
o Available marketing channels: 8
o Target market: 9
o Marketing Channel structure 9
o Service Output: 10
o Marketing flow functions 12
o Gaps analysis 15
o Power Distribution 16
o Alliance Partners, Vertical integration & Outsourcing 17
Conclusion & recommendations 18
• Company information
Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 in Quincy, Massachusetts by William Rosenberg. When Dunkin’ Donuts founder Rosenberg opened the first Dunkin’ Donuts, he had a simple philosophy: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.”
While the company originally... [continues]
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