For below-the-line approach it’s always about engaging with the customers as opposed to selling at them, in having a two way conversation with the customer as to going against them with a one way speech, making it an enjoyable experience for the customer, making this an Indirect sales promotion.
Diesel gel the boundaries between to two approaches by combining both expensive activities like Radio and inexpensive activities like indirect sales promotion such as point-of-sales displays.
2.Diesel:U:Music is regarded as an above-the-line approach. It is part of a global music support collaboration along with an on-line music radio station allowing new music and artists to have their music heard and to have an opportunity to have their talent recognised.
3.Premium pricing strategy advantages and disadvantages:
4.Considering the distribution strategies mentioned in the case study, what might be the outcome if Diesel adopted an intensive distribution method…… If Diesel were to sell their products at a low affordable price they would gain a wider share of the retail market, not everyone buys a product through the experience they had when in...