Marketing Case on Target

Topics: Target Corporation, Marketing, Money Pages: 2 (753 words) Published: November 26, 2012
1.What micro environmental factors have affected target’s performance over the past few years? The biggest affect would be its competitors. Walmart has affected targets performance in the past few years. The fact that they could keep low prices when that was at a high demand made target think that they had to lower their prices which would made their customers think that they didn’t have that high quality that they once had before. 2.What macro environmental factors have affected target’s performance over the past few years? The biggest affect was recession and inflation, this was not good for target because the lost a lot of money. A person wasn’t looking for quality they had to make every dollar count so they were looking for low prices. The used advertising to get there sells up and use there “pay less” marketing plan to help target become better and to get there customers back. 3.By focusing on the “pay less” part of its slogan, has target pursued the best strategy? Why or why not? There “pay less” strategy is the best strategy. They told the old customers that they still have high quality product just at lower prices than before. They showed new customers that they could have high quality products without having to pay a high price. 4.What alternative strategy might target have followed in responding to the first signs of declining revenues and profits? 5.Given target’s current situation, what recommendations would you make to steinhafel for is company’s future?

By focusing on the “Pay Less” part of its slogan, has Target pursued the best strategy? Why or why not?

I believe that Target has been doing things right since the beginning. They were the first to build them selves on a very diversified and unique strategy and way of business. They set them selves a part and succeeded as their slogan “Expect More. Pay Less.” took off and had customers in love with their chic in products. As they reached a peek they made one...
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