Marketing Business Communication

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1.0 Introduction
Communication is any behavior, verbal or nonverbal, that is perceived by another. (Dwyer 2006) business communications are purposive interchanges of ideas, opinions, information, instructions and the like, presented personally or impersonally by symbol or signal as to attain the goods of organization. (Rosenblatt, Cheatham & Watt 1992) Today, the organization is growing more complex and the business is growing larger, because of this, the communication is necessary for passing information between people working in the same organization, it provides the critical link between core functions. As Robert Kent, former dean of Harvard Business School has said, ¡°In business, communication is everything.¡±(Blalock 2005) In this project, I will explain how the communication works in the organization and why good communication is good business.

2.0 Role of Communication in Organization
Communication provides the critical link between core functions in the organization, the process and practice of communication in business is one of the least understood facets of business. (Rosenblatt, Cheatham & Watt 1992) In addition, by shaping the attitudes and perceptions of employee, communication serves to convert external communication from the work environment into internal thoughts and feelings that, in turn control employee¡¯s behaviors. (Andrews & Baird 1995) Without communication, there would be no organization.

3.0 Process of Communication
As we know, the basic process of communication has seven steps, those are sender, message encoding, message travels over channel, receiver, feedback, context and noise. The diagram below shows that how those seven steps work.

Figure 1: Shannon and Weaver¡¯s communication model Source: Dwyer J. 2006 Communication in business 3rd P8

In the organization, the communicators must be concerned with the bigger picture, and involves sharing information. 4.0 Functions of Communication in...
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