Brunei is one of Asia’s wealthiest nations , the Bruneian market is unique, small but wealthy. Brunei ’s consumers have high-spending character. In addition, for the rich country marketing brief is a key of developed the economy, and then if Australian company want to conduct business in Brunei , analyzed the marketing environment is necessary. This report will from three factors to discuss weather Brunei is a potential marketing for Australian business, which are the natural environment, the economic environment and the social-cultural environment.
2.1 Natural environment
2.1.1 Natural environment definition
All living and non-living things that occur naturally on a particular region that also include business society ( biology online, 2008). 2.1.2 Natural environment facts and impacts
Brunei’s total area is 5,765 sq km and land area is 5,265 including flat coastal plain, mountains , hilly lowland and around 60 per cent is covered by primary forest (Central intelligence agency,2011).Therefore, Brunei does not have many farms , which cause Brunei’s marketing need to export beef or other meat from Australia. Moreover, Brunei is bound to the northern coastline of about 161 kilometers along the South China Sea and all other sides by the Eastern Malaysian state of Sarawak(Pecotich, 2006,p.48), it is good for Brunei’s transportation on sea, other country more easy to invest or trade. The funding for these exports arrived at 10 million (Foreign Affair and Trade,2010).It shows Brunei is a big market of graziery and Australia is developed on graziery, so it built a steady trade relationship between Brunei and Australia. Futhermore, marine transport is an advantage of trade between Australia and Brunei. (Central intelligence agency,2011)According to these information, Australia can sell high quality products succefully to Brunei ,convenient transtport also is a solid bridge of trade between Australia and Brunei. In addition,...