Marketing Assignment-5p

Contents Executive summary.................................................................................................................................. 3 1. Introduction .......................................................................................................................................... 3 The Company ........................................................................................................................................... 4 The Products & Markets .......................................................................................................................... 4 2. Market summary .................................................................................................................................. 4 Market overview ...................................................................................................................................... 4 Hanoi Pomelo market .............................................................................................................................. 4 Ho Chi Minh- Fresh Cut market .............................................................................................................. 5 3. SWOT analysis .................................................................................................................................... 5 4. Marketing plan ..................................................................................................................................... 6 4.1 Marketing plan- Hanoi market ........................................................................................................... 6 4.2 Marketing plan- Ho Chi Minh City Market. ...................................................................................... 7

Executive summary The Fruit Republic (“TFR”) is a company in Vietnam offering citrus fruits for both export and domestic market. In 2012, Company expects to accelerate its expansion in domestic