MONDE VOICE COMBO SANDWICH
I. EXECUTIVE SUMMARY
Monde Nissin’s Voice Combo Sandwich is a snack perfect for kids who are looking for a fun and Double sandwich treats merienda. Monde aims to create a wide variety of choices depending on the different taste preference of their target consumers in the market. The company aims to position Voice Combo Sandwich in the market as the consumers’ best choice of snack with quality, availability and price as the bases. The marketing plan lays out the company’s vision in providing a satisfactory product which will be made more available to the primary consumers through a newly devised distribution strategy. Additionally, the company intends to better the sales by focusing on advertisements which can increase brand awareness among children. It also imparts laudable innovations which Monde Nissin can apply to better the taste and quality of Voice Combo Sandwich.
II. CURRENT MARKETING SITUATION
Voice Combo sandwich was first introduced in the market that combines the crunchiness of cracker and the crispiness of wafer sandwiched in thick and luscious cream filling. Experience a totally different sensation with every bite. Wafer Sandwich snack with an overloading filling. Afterwards, Sumo released an addition to its line of products, the Voice Combo Creamy Butter and voice combo strawberry. Monde Nissin even hyped the phenomenal success in sales of Voice combo by adding Voice 2 plus sandwich. Voice Combo Sandwich has already infiltrated the market. Despite the scarce promotional activities and the absence of Voice Combo Sandwich commercials, it has already gained widespread approval when based on sales. To further the market share of Voice Combo Sandwich and increase brand awareness among consumers, Monde must carefully target specific market segments through the use of appropriate yet enticing media advertisements.
III. MARKET DESCRIPTION
Monde Nissin Voice combo Sandwich’s market is comprised of a specific segment of consumers. This segment is composed of people who are budget conscious, from the kids down to the adults. Analysis shows that these consumers have the ability and potential to buy/purchase their product. . They are the people who go to school, work and do daily activities with snacks available anywhere. More so, our company focuses on students and workers, as the target audience of our product through advertisements and promotions. Voice Combo Sandwich offers a variety of flavors that the consumers will surely love. Furthermore it provides a reasonable price, convenience and satisfaction to its consumers which make it more appealing to other consumers or new prospects, who want good quality which certainly goes along with affordability.
IV. PRODUCT REVIEW
Our product, Monde Nissin Voice Combo Sandwich, offers the subsequent customary features: * Combines the crunchiness of cracker and the crispiness of wafer sandwiched in thick and luscious cream filling. * Comes in a handy lightweight pack.
* It is a fun and tasty sandwich snack.
* Different variants:
Voice Combo Chocolate
The first in the market that combines the crunchiness of cracker and the crispiness of wafer sandwiched in thick and luscious cream filling. Experience a totally different sensation with every bite
Voice Combo Creamy Butter
a delectable and mouth watering Creamy Butter Flavor. Same unique eating experience and equally delicious taste. Another heavenly treat that will surely become a new favorite.
Voice Combo Strawberry
Crispy wafers now partnered with smooth, melt in the mouth crackers, and generously filled with sweet, fruity Strawberry cream! Another winning combination, first from Voice Combo sandwich.
Voice 2 PLUS Sandwich
Another first in the market that combines crispy cracker plus crunchy cookie plus delicious cream filling! Iba talaga ang Sarap pag may Voice!