Marketing and Twitter

Topics: Twitter, Marketing, Entrepreneurship Pages: 2 (548 words) Published: April 18, 2012
The entrepreneurs at Twitter

1. Is Twitter just a bright idea or a real business opportunity? To what extent does Twitter’s situation reflect the past record of its founders? I think Twitter is a bright idea but also a real business opportunity that its founder has been waiting since 1997. Evan William has developed so many different ideas and created some companies which he sold. There are so many similar social networking companies. Although the idea of Twitter is not fully original or new, but it’s a most successful one. The founder takes a unique opportunity while others don’t and he takes risks that others think is impossible. He had the vision and creativity of a true entrepreneur. 2. A). what is Twitter’s Advantages and challenges given it chosen technology configuration? Twitter is an easy-to-use broadcasting system that allows users instant to transmit short message in real time. It just need carry standard cellular phone to tapping out a message. It’s an open source platform while you can restrict the subscription lists to selected subscribers, or leave it open, which allows anyone to sign up to read your Tweets. B). what are the benefits and challenges for corporations looking to use Twitter internally and externally For internally, the employee can encouraged to participated in a group effort to post topic and join in the conversation with the followers, and the corporation is able to get instant feedback from the followers by using informal Twitter polls. For externally, Corporations are using Twitter for a web site targeting a very niche market, this is pretty impressive. There are few ways Twitter has positively impacted on corporation’s brand image. First, use Twitter can raise the visibility in the marketplace. Second, Twitter have enabled corporation to connect with their customers in a way that makes them feel like they are a part of what corporation doing. Third, many people responded that they actively seek out product on social...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing Essay
  • Essay on Marketing
  • Twitter Essay
  • Essay about Twitter
  • Essay on Twitter
  • Essay on marketing
  • Marketing Essay
  • Marketing Essay

Become a StudyMode Member

Sign Up - It's Free