Marketing and Tupperware Brands Corporation

TABLE OF CONTENTS PAGE 1. Introduction 2.1 History of Tupperware 1 2.2 Background of Tupperware 1

2. Content
2.1 Tupperware Product Strategy 2 - 3
2.2 Tupperware Distribution Strategy 3 - 4
2.3 Tupperware Promotion Strategy 4 - 5
2.4 Tupperware Pricing Strategy 5 - 6 3. Recommendation
3.1 Tupperware Pricing Strategy 7 - 8
3.2 Tupperware Product Strategy 8 - 9
3.3 Tupperware Promotion Strategy 9
3.4 Tupperware Distribution Strategy 10

4. Conclusion 11

5. References 12

1. Introduction
1.1 History of Tupperware
Tupperware Brands Corporation is headquartered in Orlando, Florida and started manages in 1946. It is continues to inspire people and win their life-long loyalty. Tupperware Brands Corporation which also called Tupperware parties has brought order to the modern home and kitchen by introducing a delightful range of storage systems and tackles.
1.2 Background
Tupperware Brands Corporation was found by Mr. Earl Silas Tupper who is an American. He developed plastic container used in household to contain food and keep it tight. Tupperware is included preparation, storage, containment and serving products for the kitchen and home.
Tupperware Brands Corporation has expanded to almost 100 countries around the world under its ten brands Tupperware, Avroy Shlain, BeautiControl, Fuller Cosmetics, Nature care, Nutrimetics, Nuvo, Swissgarde, Tupperchef and Tupperclean. Tupperware Brands Corporation has more than 70 subsidiaries in the global, 15 sub factories, and more than 8000 products. Tupperware Brands Corporation is the biggest manufacturer of Home Furnishing in the world and a multi-brand, multi-category, direct sales company. It is top 500 companies in the world. The main product of Tupperware is plastic container. Tupperware offers

References: Tupper Brands Corporation (2009 - 2011). Background and history. Retrieved February 10, 2011, from http://tupperware.com.my/about_us.php Jueliza. (2010, April). Tupperware products. Retrieved February 10, 2011, from http://mystoretupperware.blogspot.com/2010_04_01 archive.html Lindsay Grahaem. (2011, February). Tupperware party. Retrieved February 12, 2011, from http://www.helium.com/items/2082758-how-to-host-a-tupperware-party Tupperware Brands Corporation (2010). Tupperware TaPau Set Product. Retrieved February 12, 2011, from http://www.tupperwarebrands.com.my/BYOisECO/byo-way2go.php Tupperware Brands Corporation (2009 - 2011). Product lifetime warranty. Retrieved February 10, 2011, from http://tupperware.com.my/quality_lifetime_warranty.php Tupperware Brands Corporation (2010). Pricing strategy and promotion strategy. Retrieved February 12, 2011, from http://tupperwarelovers.che-cheh.com/category/promotion/ Linaziz (2009, August). Pricing strategy and promotion strategy. Retrieved February 11, 2011, from http://tupperware-malaysia2u.blogspot.com/ Stephanie Margolin (2001, October). Distribution strategy and promotion strategy. Retrieved February 25, 2011, from http://www.brandchannel.com/features_profile.asp?pr_id=37 Tupper Crazy (2010). Pricing strategy and promotion strategy. Retrieved February 12, 2011, from http://tupperwarecrazy.blogspot.com/