2. Why do you recommend this marketing PRICE strategy to Subway to counter the threats to its business? I especially recommend this strategy because a differentiation strategy will protect the firm from downward price pressures. Other global giants like MacDonald’s and KFC have more experience in the international markets and they can use their economies of scale advantage with brand awareness and distribution efficiency at the same time. Thus a low cost strategy wouldn’t work for Subway in the short term.
3. What marketing PRODUCT strategy would you recommend to Subway to counter the threats to its business?
Hot and cold sandwiches, turkey wraps, and salads are currently Subway’s core products. However there are other meals such as meatball marinara that are prepared for a less health conscious customer segment. I think Subway should increase the product varieties without changing its image. For example a middle aged housewife who is on diet may come to the restaurant with her kids. When she orders a low calorie salad she may want small pieces of chocolate cakes or ice-cream for her kids.
4. Why do you recommend this marketing PRODUCT strategy to...