Which marketing management philosophy does Netflix subscribe to?
Marketing orientation. They focus on what the customer wants. The make themselves known and better than the competition in the marketplace by cost, convenience, and service. They make a habit in listening to what the customer wants. Superior customer value is their ultimate goal. They are constantly watching their competition, and strive to offer services that others are unable to match.
How does Netflix’s approach to relationship marketing increase customer satisfaction?
They strive to please the customer by making suggestions of other material, offering fast and efficient service, and the utilization of a software known as Cinematch. This allows customers to see reviews and also allows them to share information with others. Netflix is in a place to where they must offer the highest level of customer satisfaction possible in order to retain and expand their customer base. They listen to ideas existing customers have, and offer new features that have been requested. Customers have the option to share information from their lists with their friends.
Have you been exposed to Netflix advertising? If so, did...