Marketing and Reactions Impact Revlon
1. Should Revlon concentrate its efforts on international markets?
Yes.
• More source of income.
• More consumers
• Increase market share
• Cost beneficial
2. Should Revlon diversify its operations or develop joint venture with other companies?
Yes.
• Joint Venture will lessen expense
• Can get ideas from other company
• Other company can provide something that Revlon don’t have
3. What role does innovation play in the strategic planning of Revlon? Which specific type of innovation might Revlon use?
Innovations- create new product or new image for company o Hair coloring- use mostly by teenagers and adults
4. What is the role “ branding” should play in future growth strategies of Revlon?
• Timeless, Unique and distinct from others. o Consumer can differentiate which company sells the product o The brand will be remembered by consumers o Affect consumer spending o Affect how consumer sees the company, its products and services
5. How will competitive reactions impact Revlon’s future plans? o Change in Company’s management & decisions (ex. Acquisitions) – make the public or other stakeholders worry o If public is not satisfied with the outcome- can create a big impact on the succeeding years
6. What is the impact of social trends and economic trends on companies in the cosmetic/skin industry? economic trends:
• Recessions/ depression o decreased sales of the Company’s products ; o adverse changes in currency o product discontinuances o higher than expected advertising and promotion expenses
• Prosperity/stable o Use alternative strategies to gain competitive advantage o recruit and retain skilled people
• Social Trends o Ethnic groups / foreigners o Whether or not they will use the product o Whether or not it fits their taste/ preferences o Depends on age and skin color
7. What plans should Revlon develop to pay off long-term debt?
o restructuring indebtedness o selling assets or operations or selling
Yes.
• More source of income.
• More consumers
• Increase market share
• Cost beneficial
2. Should Revlon diversify its operations or develop joint venture with other companies?
Yes.
• Joint Venture will lessen expense
• Can get ideas from other company
• Other company can provide something that Revlon don’t have
3. What role does innovation play in the strategic planning of Revlon? Which specific type of innovation might Revlon use?
Innovations- create new product or new image for company o Hair coloring- use mostly by teenagers and adults
4. What is the role “ branding” should play in future growth strategies of Revlon?
• Timeless, Unique and distinct from others. o Consumer can differentiate which company sells the product o The brand will be remembered by consumers o Affect consumer spending o Affect how consumer sees the company, its products and services
5. How will competitive reactions impact Revlon’s future plans? o Change in Company’s management & decisions (ex. Acquisitions) – make the public or other stakeholders worry o If public is not satisfied with the outcome- can create a big impact on the succeeding years
6. What is the impact of social trends and economic trends on companies in the cosmetic/skin industry? economic trends:
• Recessions/ depression o decreased sales of the Company’s products ; o adverse changes in currency o product discontinuances o higher than expected advertising and promotion expenses
• Prosperity/stable o Use alternative strategies to gain competitive advantage o recruit and retain skilled people
• Social Trends o Ethnic groups / foreigners o Whether or not they will use the product o Whether or not it fits their taste/ preferences o Depends on age and skin color
7. What plans should Revlon develop to pay off long-term debt?
o restructuring indebtedness o selling assets or operations or selling