Marketing and Pizza Hut
MOHAMMAD ALI JINNAH UNIVERSITY MARKETING RESEARCH REPORT
CHAPTER I INTRODUCTION & HISTORY 1.1 INTRODUCTION:
Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas under One Roof." Out of all the existing pizza chains, Pizza Hut had the largest market share.
1.1.1
History of Pizza Hut:
In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so 'Pizza Hut' was born! Fifteen years later, we opened the first UK restaurant and since then we've become the biggest Pizza Company on the planet, Let us listen Pizza Hut Story from them!
1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. In 1972, 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. In 1977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between
1
MOHAMMAD ALI JINNAH UNIVERSITY MARKETING RESEARCH REPORT
PepsiCo and Whitbread. In 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. In 1987 an average of one restaurant opened each week in the UK. In 1988 The UK's
CHAPTER I INTRODUCTION & HISTORY 1.1 INTRODUCTION:
Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas under One Roof." Out of all the existing pizza chains, Pizza Hut had the largest market share.
1.1.1
History of Pizza Hut:
In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so 'Pizza Hut' was born! Fifteen years later, we opened the first UK restaurant and since then we've become the biggest Pizza Company on the planet, Let us listen Pizza Hut Story from them!
1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. In 1972, 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. In 1977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between
1
MOHAMMAD ALI JINNAH UNIVERSITY MARKETING RESEARCH REPORT
PepsiCo and Whitbread. In 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. In 1987 an average of one restaurant opened each week in the UK. In 1988 The UK's