Marketing and Percent Cumulative Percent

Topics: Marketing Pages: 44 (7466 words) Published: September 27, 2012
Introduction of the Report

1.0 Introduction

Today with technological advancement human race has achieved what few years back were impossible. Motorcycle is one of the essentials what of speed up and makes flexible life. When Motorcycle was first introduced in Bangladesh, it was an expensive and fashionable item. Now a days, Its price has also gone down considerably and more people in the society can afford it. At present there are several marketers who are offering their product in the Motorcycle market. Among them YAMAHA, HERO-HONDA, BAJAJ, HONDA are most widely known brand. And WALTON is one of the leading electrical and electronics manufacturing company in our national market. WALTON Motorcycle is basically a Bangladeshi brand with a national image. In Bangladesh it is targeting the niche market for their products commencing their marketing strategy as of their high quality and reasonable products. They do not do their marketing for a particular group of people; they do their marketing those who has the ability to buy their products. Since the standard of living of people in our country is going up, everybody is aware about a brand of a product and wants to buy a qualitative product for a longer period of time. WALTON industry is trying to build up a better basement with better technology.

Since the real life business situation is always very complex and competitive, every business has to face the intense competition and those who can successfully operate within this critical situation can become the blue cheap. To stay and increase the pace in the business track, the perception and brand awareness is very important.

1.1 Origin of the Report

This report has been made as the course requirement of Internship in BBA program. The topic for this report has been chosen by my both supervisors, organization’s supervisor Mr. Sirajul Islam, Assistant Managing Director of Walton High-tech Industries Limited and institutional supervisor Mr. Habib Anwar Pasha, Lecturer, Faculty of Business Administration. This report contains the consumers’ reactions toward Motor-Cycle they use, and their satisfaction level about the product.

1.2 Problem Statement and Justification

The behavior of customer in purchasing Motorcycle is unknown. The behavior of customer in purchasing Motorcycle is unknown because there are many branded Motorcycle in the market and different consumers prefer different Motorcycle for their household.

Company Overview

2.0 About WALTON
Walton Hi-Tech Industries Ltd. - A sister concern of R.B Group is the pioneer of Television, Motorcycle, Motor-Cycle, Freezer,Air Conditioner and Mobile-Phone Manufacturing Technology in Bangladesh. R. B. Group is the country's top business Group in electrical and electronics, Automobiles, and Home appliances using the brand name WALTON.

The company has been running its business with a great reputation since 1977 Establishment of Walton HIL to Manufacture Motor-Cycle & Freezer, Air Conditioner and Motorcycle etc. in Bangladesh is a milestone in the path of success and reputation of the brand WALTON. Walton HIL has introduced first advanced research and manufacturing technologies and equipments for household & commercial Motor-Cycle & Freezer, Motorcycle and Air Conditioner etc. in Bangladesh. Walton HIL is furnished with strong Research & Development (R&D) Division comprising of a large team of dedicated highly skilled engineers & technical personnel from home and abroad.

Walton Hi-Tech Industries Ltd. has its own Mold & Die making section, high precision molds & dies are made by the help of the state-of-the-art VMC, CNC Wire-Cut, EDM etc. machines. The company has three Poly Urethane Foaming Plants, three Thermoforming (Vacuum forming) Units; highly...
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