Marketing and Online Dating

Only available on StudyMode
  • Download(s) : 83
  • Published : March 6, 2008
Open Document
Text Preview
In the very unique industry of online dating, an e-business must use many marketing tools and techniques to catch the eyes of the business's audience. If the e-business is for some reason unable to accomplish this, the online dating sight will not last long. This section will discuss the marketing tools and techniques used by e-businesses in the online dating industry. There will also be a rating of the three most common online dating networks, rating many areas of the site from ease of use to customer service accessibility. Few people will argue that online dating has become the preferred method to find dates, relationships, and possible soul-mates. eHarmony frequently advertises with the statistics that in one year they had 33, 000 people get married after meeting in its networking site. There are statistics out that predict that more than 100,000 people get married each year after meeting in a dating network. (Tracey, 2005) With statists like these, one can see why there would be so much high pressure to win curious newcomers. There are marketing tools and techniques used to win them over. These online dating sites have done many things correct. Picking the best market audience is very important to online dating sites. Sites such as and market to the 35 and up group where tends to focus on the younger, Myspace generation of daters. These audiences play a very important part when analyzing marketing techniques because each audience appeals to a different form of marketing. An older generation does not look for as flashy or trendy of a page design where a younger generation may be bored without the coolest tricks. has stepped out of the box with new ideas that really appeal to the youth. They have developed a "First Date Planning" module that will help newly met daters plan the first date. Even though it takes a simple approach of meeting at a coffee shop or local café, it breaks the ice for both parties....
tracking img