Marketing and Natasha

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TIMTIMAN, JEDZON E.
IE 4

TIME CONTEXT
* 2001

VIEW POINT
Since Natasha started in 1993, it has steadily grown to become one of the leading direct selling companies in the country. As a wholly Filipino-owned company, Natasha takes pride in the fact that it has become one of the leaders in an industry that has been traditionally dominated by multinational companies. Natasha Philippines is a direct selling company carrying shoes, apparel, accessories and personal care products. We work through a network of dealers who sell our products person to person using our catalogue. * Selling

The first earning opportunity is in the selling of Natasha products. You will get a 22% basic discount. When you received your orders, you will only pay the net price (gross price less 22% basic discount). The 22 % discount will be your profit.

Networking
Networking is the bigger earning opportunity. The more recruits you have, the bigger your network will become. Your earning will grow with your network.

OBJECTIVES
* To empower natasha bags with its advantages
* To improve natasha’s sustainability to its consumer needs

STATEMENT OF THE PROBLEM
* Can natasha bags apparel and shoe sustain advantage in producing luxury items. * Can natasha sustain its rapid demand growth while maintaining its competence SWOT ANALYSIS
* STRENGTHS
* Loyal consumer
* Popularity
* Products
* WEAKNESSES
* Product bias in terms of gender
* Being in the lowest ranked in most popular firms in the industry * OPPORTUNITIES
* Good marketing strategies
* Environmental friendly raw materials and easy to source * THREATS
* Piracy / product fraud
* Competitors

ALTERNATIVE COURSE OF ACTION
ACA 1
The firm may also put its production to other Asian countries ACA 2
The firm must also provide other design of bags exclusive for men or for sports ACA 3
In order to minimize risk of fraud or piracy of...
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