Marketing and Mysore Sandal Soap

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REPORT ON THE INTERNSHIP AT

KARNATAKA SOAPS AND DETERGENTS LTD.

SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS OF THE “B.COM INDUSTRY INTEGRATED” DEGREE COURSE
BANGALORE
BY
Ms. SMITHA PRAKASH.M
Reg No.: MC122855
2012-2013
UNDER THE GUIDANCE OF
Dr. S. RAMESH

DEPARTMENT OF COMMERCE
MOUNT CARMEL COLLEGE (AUTONOMOUS)
BANGALORE

ACKNOWLEDGEMENT
I express my deep sense of gratitude to Professor Dr. Ramesh who is my project guide, for his valued guidance given during all the stages till the successful completion of the project. I am also thankful to him for the encouragement, innovative ideas and suggestions given during the course of time.

I pay my profound gratefulness to the management of ‘KARNATAKA SOAPS AND DETERGENTS LTD BANGALORE’, for having granted me the consent to carry out this project work in their esteem organisation. I am deeply obliged for their valuable guidance and precious time at every stage of my project work. Special thanks to Mr. NARAYANSWAMY , the head of human resource dept. For guiding us in KS&DL and for being more than an excellent teacher.SS

I also thank Sister Juanita, Principal for affording me an opportunity to do the project work as a part of this course. Name: SMITHA PRAKASH .M.
Reg no: MC122855

GUIDE’S CERTIFICATE

This is to certify that this dissertation “INTERNSHIP REPORT ON DEPARTMENTAL STUDY AT KSDL” is based on an original project study conducted by Ms. SMITHA PRAKASH .M. under my guidance. This has not formed a basis for the award of any other Degree/Diploma of any other institute or any other University.

Date: Place: Bangalore
Prof. Dr S. RAMESH
Guide
Department of Commerce
Mount Carmel College
Bangalore

DECLARATION BY THE STUDENT

I hereby declare that the work in this thesis is my own except for quotations and Summaries which have been duly acknowledged. The thesis has not been accepted for any degree and is not concurrently submitted for award of other degree.

SMITHA PRAKASH.M.
MC122855

CONTENTS:

Profile of the company

Production department

Marketing department

Finance department

Welfare department

PROFILE OF THE COMPANY
SOAP INDUSTRY INTRODUCTION TO
Soap is one of the commodities, which has become an indispensible part of life of the modern fantasy world. Since it is non-durable consumer goods, there is a large market for it. The whole soap industry is experiencing changes due to innumerable reasons such as Government relations, environment, toxicological allergy problems, increase in cost of raw materials, etc. Following Swadeshi movement in 1905, few factories were set up and they were: 1. Mysore Government Soap factory at Bangalore.

2. Godrej Soaps at Bombay.
The changing technology and even existing desire by the individuals and the organization to produce a better product at a mere economical rate has also acted as Catalyst for the dynamic process of change. More and more soap manufactures are trying to capture a commanding market share by introducing and maintaining acceptable products. The soap industry in India faces a cutthroat competition, while multinational companies dominate the market.

THE INDIAN SOAP INDUSTRY SCENARIO:
The Indian soap industry has been dominated by handful of companies such as: 1. Hindustan Levers Limited
2. Tata Oil Mills (Taken over by HLL)
3. Godrej Soaps Private Limited
4. Recent entrants include - Colgate Palmolive Ltd.,
* Proctor and Gamble Ltd.,
* Nirma Soap Works,
* Wipro Ltd.

The Indian Soaps industry continued to flourish very well until 1967-68, but began to stagnate. Soon it started to recover and experienced a short upswing in 1974. This increase in demand can be attributed to:-

1. Growth of population
2. Income and consumption increase
3....
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