Marketing and Long I. Hazel

Topics: Marketing, Lawn mower, Management Pages: 2 (350 words) Published: May 28, 2013
Dai, Long


1.In what ways are Hazel’s customers most likely to judge the quality of her lawn care services? -Though Hazel is new on mowing lawns, she had good reputations that attract many neighbors to switch to her.

2.Hazel is the operations manager of her business. Among her responsibilities are forecasting, inventory management, scheduling, quality assurance, and maintenance. a.What kinds of things would likely require forecasts?

-Thing that requires forecasting is when will the lawns grow tall again.

b.What inventory items does Hazel probably have? Name one inventory decisions she has to make periodically. -She must have lawn mower, is a type of machine that used to cut lawns. This machine is very crucial to her business because this is the most used in her business.

c.What scheduling must she do? What things might occur disrupt schedules and cause Hazel to reschedule? -I suggest that scheduling must done day before the service, to avoid cancellation of schedule or any disruption. -Long time reservation might cause disruption because the customers won’t know what will happen in future. For example, I scheduled it on next 3 weeks, suddenly we are out of town it may cause cancellation of the service.

d.How importance is quality assurance to Hazel’s business? Explain. -Since Hazel is new to mowing lawns, she must be able to secure quality for neighbors for her customers will stay and ask for her service next time.

e.What kind of maintenance must be performed?
-Hazel must able to explain to the customers when is her next service and when shall the service be done.

3.What are some of the trade-offs that Hazel probably considered relative to: -If I were Hazel I would be probably be concentrating on expanding the business, since after the first year of business the business is going well, I would probably think of new strategies in expanding the business. Launching a website will help also, since internet...
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