Marketing and Light Table
Innospark : x-culture project
A brief history of the company, including the history of its international operations (if applicable)
Innospark is a company created by Vita Markevičiūtė. Innospark produces and sells educational toys for children. Creative education is what they believe in. The educational play light table is their main product and it develops the creativity and the constructive thinking of the children.
In June 2012, Innospark was created in Lithuania. The owner of the company developed it quickly and succeeded to make his first sales revenues in October 2012. In December of the same year, she expanded her business into Latvia, Innospark’s first international expansion. Innospark has recently participated in a toy fair event named “Toyzeria” for Middle East.
The products of the company are not sell in a store but to the customers because they are generally not familiars with the products and therefore, they need presentations in order to understand how the products are working. It is the unique sale channel of the company.
A brief review of the existing products/services. If the company offers many products, special attention should be devoted to the one product or product line that should be offered in the new market, including its comparison with competing products offered by other companies. If you are suggesting developing a brand-new product (“the next big thing”) or a modification of an existing product, provide a more detailed description of the product design and features.
Innospark’s main product is the educational play light table. This table costs €211 to €249 and is designed for children from pre-school to primary school. The children can play with sand while observing the shadows and colours thanks to two daylight lamps. According to Innospark, the light table improve several abilities of a child such as his artistic expression, his social skills and so forth. Next to the educational table, Innospark sells accessories such
A brief history of the company, including the history of its international operations (if applicable)
Innospark is a company created by Vita Markevičiūtė. Innospark produces and sells educational toys for children. Creative education is what they believe in. The educational play light table is their main product and it develops the creativity and the constructive thinking of the children.
In June 2012, Innospark was created in Lithuania. The owner of the company developed it quickly and succeeded to make his first sales revenues in October 2012. In December of the same year, she expanded her business into Latvia, Innospark’s first international expansion. Innospark has recently participated in a toy fair event named “Toyzeria” for Middle East.
The products of the company are not sell in a store but to the customers because they are generally not familiars with the products and therefore, they need presentations in order to understand how the products are working. It is the unique sale channel of the company.
A brief review of the existing products/services. If the company offers many products, special attention should be devoted to the one product or product line that should be offered in the new market, including its comparison with competing products offered by other companies. If you are suggesting developing a brand-new product (“the next big thing”) or a modification of an existing product, provide a more detailed description of the product design and features.
Innospark’s main product is the educational play light table. This table costs €211 to €249 and is designed for children from pre-school to primary school. The children can play with sand while observing the shadows and colours thanks to two daylight lamps. According to Innospark, the light table improve several abilities of a child such as his artistic expression, his social skills and so forth. Next to the educational table, Innospark sells accessories such