Course: Marketing Management (MKT201)
Department of Business Administration
East West University
[pic] East West University
Ques No 1: What have been the key success factors for Nike?
Ans: The key success factors for Nike have been as follows:
➢ High quality running shoes designed specially for athletes by athletes. ➢ Commitment of designing innovative footwear for serious athletes. ➢ Manufacturing the footwear at a competitive price. ➢ Using professional athletes in its advertising campaigns. ➢ Pushing the advertisement through all the 12 sports featured TV sports.
Ques No 2: Where is Nike vulnerable? What should they watch out for?
Ans: Nike deals with only one product line that is footwear. It is vulnerable at forming the product mix such as manufacturing different sorts of sportswear: wrist watch, swimming caps and etc. In this circumstance, it should watch out for diversification of the products to increase the market share.
Ques No 3: What recommendations would you make to their senior marketing executives going forward?
Ans: For going forward senior marketing executives of Nike can follow the recommendations as below:
➢ Continue the sponsorship with sportsmen those are performing the best. ➢ Also continue the TV advertisements.
➢ Watch out for diversification in product line. ➢ Be a sponsor for the different popular sport events such as world cup tournament. ➢ Collecting feedback from customers about the product’s quality. ➢ Customize the advertisement for the customer of different culture in different region.
Ques no 4: What should they be sure to do with their marketing?