Marketing and Highly Dogmatic Consumers

Topics: Marketing, Times Roman, Typography Pages: 1 (252 words) Published: April 5, 2011
Please attempt the following questions. This is an individual assignment. Make sure that the assignment is formally done and presented. A title page is not necessary but the assignment needs to printed and properly stapled in a size 12 font (times new roman) and 1.5 line spacing.

1.Describe the type of promotional message that would be most suitable for each of the following personality market segments and give an example of each: (a) highly dogmatic consumers, (b) inner-directed consumers, (c) consumers with high optimum stimulation levels, (d) consumers with a high need for recognition, and (e) consumers who are visualizers versus consumers who are verbalizers. Give examples of each.

(a)highly dogmatic consumers
So here the Promotional message towards which the highly dogmatic customers are more receptive is Ads for new products or services that contains an appeal from the authoritative figure. So here the marketer uses celebrities and experts to their new product advertising for making it easier for the potentially reluctant customers.

(b)inner-directed consumers
Inner directed customers tend to rely on their own inner values or standards in evaluating new products and are likely to be the consumer innovators. Inner directed people seems to be prefer ads that stress product features and personal benefits ( enabling them to use their own values and standards in evaluating products whereas the other... (c)consumers with high optimum stimulation levels

(d)consumers with a high need for recognition
(e)consumers who are visualizers versus consumers who are verbalizers.
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