Marketing and Godiva

Topics: Marketing, Chocolate, Types of chocolate Pages: 4 (1200 words) Published: April 14, 2013
1. What is/ are the Business Model/s for Godiva.Com?
Godiva.Com is using the e-commerce to operate their business. They created a website named Godiva.Com to sell online both to individuals and to businesses. Since the beginning of year 1994, the Godiva.Com story parallels the dynamic and dramatic growth of e-commerce. They are using business-to-consumer (B2C) of businesses serving the end customers with products or services and commerce transactions between businesses such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Another than that, Godiva.Com also provides business-to-business (B2B) in their business model. For your information, B2B is a transaction that occurs between two companies, as opposed to a transaction involving to customer. In other word, there is a company that provides the goods or services for another company.

2. What is/ are the Revenue Models?
The revenue model of Godiva.com is sales revenue. Sales revenue is sales of goods, merchandise information and services provided in the publishers' websites. Godiva.com created their own website and provided shipping and delivery services to shoppers who interest with their chocolates. The sales revenue of Godiva.com is getting from the customers who purchased their products by buying online. Godiva.Com provides different types of chocolates for customers who buying it online. Customers are freely to choose whatever flavour they like, whatever design, or whatever events or purposes that suit and match their choosy taste. Godiva.com also provides an offer or discount to their customers, those purchases up to $60 or more will entitle a free shipping delivery service. This promotion can attract more customers to buy more to eliminate the shipping cost. This is one of the solutions to increase their sales revenue.

3. What are the compelling business reasons for Godiva to set up the website? There are few compelling business reasons for Godiva to set...
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