Marketing and Esprit Holdings Limited

Topics: Marketing, Financial statements, Retailing Pages: 3 (518 words) Published: March 5, 2013
The objective of this project is to study the logistics and supply chain management of Esprit Holdings Limited (Esprit) in Hong Kong, Mainland China and Oversea. Firstly, we will introduce the background of Esprit and readers will have a brief understanding about the history, the competitors of Esprit in Hong Kong. Secondly, we will analyze and clarify operation feature of Esprit. Thirdly, we will analyze the marketing strategy - SWOT analysis/ the best practice and problems of Esprit. Finally, we will have a conclusion about the project we conducted that we learnt more about the marketing theory – SWOT analysis, financial analysis through financial ratio. In the recommendation, we will have a suggestion to Esprit that they should design different style for the products.

Esprit Holdings Limited
TABLE OF CONTENTS
Page
ABSTRACT ………………………………………………………………. 1 ACKNOWLEDGMENTS ……………………………………………….. 2 PROJECT IDENTIFICATION …………………………………………. 3 TABLE OF CONTENTS …………………………………………… 4&5

CHAPTER 1 Introduction ………………… ……………… 6 1.1 Objective
1.2 Background
1.3 Objective of Study
1.4 Methodology
1.5 Limitation
1.6 The competitor of Agile Property Holdings Limited

CHAPTER 2Past and Present Development ……………. 11 2.1 The Past development of Agile before listed in Hong Kong 2.2 Tourism Holiday Resort/ Commercial building
2.3 Conclusion

CHAPTER 3Marketing Strategies ………………………. 23 3.1 Definition of ‘SWOT’ Analysis
3.2 Strengths
3.3 Weaknesses
3.4 Opportunities
3.5 Threats
3.6 Conclusion
CHAPTER 4Financial Statement Analysis …………… 38 4.1 Introduction
4.2 Profitability Ratio
4.3 Liquidity Ratio
4.4 Efficiency Ratio
4.5 Leverage Ratio
4.6 Investment Ratio
4.7 Financial Ratio Conclusion

CHAPTER 5Future Development …………..……….. .. 63 5.1Introduction
5.2Future development
5.3 Conclusion

CHAPTER 6Conclusion & Recommendations … … ….. 70
6.1...
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