Marketing and Distribution Network

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ASSIGNMENT 3
MARKETING MANAGEMENT
Analyze the Distribution Network used by the manufacturers of the same product & compare it with that used by the competitors. Do you think any other network which according to you would be more effective? Justify. The product that I choose was dove shampoo. Distribution refers to the channel or a network through which the distribution of the product takes place. Various people use different strategies and distribution channel for their product. Distribution network is a path through which goods and services travel from the vendor to the consumer or payments of those products travel from consumer to vendor. A distribution network can be as small as a single transaction from vendor to consumer or may include several interconnected intermediaries such as wholesaler, distributer, agents and retailers etc. Each intermediary receives the item at one pricing point and moves it to another higher pricing point, until it reaches the final buyer. DIAGRAMMATIC REPRESENTATION OF DISTRIBUTION NETWORK

HUL

C & F

STOCKIST

CONSUMERS
CONSUMERS
CONSUMERS

SALES AND DISTRIBUTION NETWORK
A marketing network is an important tool for the movement of goods and services from producers to consumers. It plays an important role in decreasing the time, place and possession gaps resulted due to the separate goods and services from the people who need and use them. A number of key functions taken care by the members of the marketing channel like forward flow of activity from the company to the customers like goods and backward flow from customers to companies like order, payment etc. Hindustan unilever transfers the finished goods to carrying and forwarding agents. Stockists receive the goods from respective carrying and forwarding agents. Stockists then in turn indirectly deal with the retail outlets from where consumers get the desired product according to their convenience....
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