Marketing and Department

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Project title: MUJI

Introduction
The head office of MUJI is from Japanese company, RTOHIN KEIKAU CO., LTD., and it is a new life style store and advocate simple, nature, texture life philosophy. Also, provide high quality and reasonable price product that related with life, and not waste the material to care about the product’s eco. Flowchart

* Human resource department
* Distribution department
* Quality check department
* Marketing department
* Finance/ Accounting department
* Information technology department
* Administration department
Japan head office
* Engineering department
* Purchasing department
* Productive department
* Research & Development department
* Creative department
*

* Human resource department
* Distribution department
* Quality check department
* Marketing department
* Finance/ Accounting department
* Information technology department
* Administration department
Japan head office
* Engineering department
* Purchasing department
* Productive department
* Research & Development department
* Creative department
*

Front- stage
Front- stage
Back- stage
Back- stage
Service delivery system
Service delivery system
Other contact points
Other contact points
Cashier center, Warehouse, Fitting room, Display area (window display), delivery team Cashier center, Warehouse, Fitting room, Display area (window display), delivery team Service operations system

Service operations system
Cabinet, Burglar alarm, Clothes chest & stand, Refrigerator, Showcase, Display rack, Spot light, Leaflet tray, Telephone, Computer system, Barcode, etc. Cabinet, Burglar alarm, Clothes chest & stand, Refrigerator, Showcase, Display rack, Spot light, Leaflet tray, Telephone, Computer system, Barcode, etc.

Other customers

Other customers
The Customer
The Customer

Other customers

Other customers

Advertising
Promotion sale
MUJI card
Miscellaneous e-mail, mamil, phone calls, etc.
Websites
Exposure product of seasons

Advertising
Promotion sale
MUJI card
Miscellaneous e-mail, mamil, phone calls, etc.
Websites
Exposure product of seasons

Customer service associate, Cashier, Supervisor, Storekeeper, Security, Customer service hotline Customer service associate, Cashier, Supervisor, Storekeeper, Security, Customer service hotline

Front stage
Backstage
Customer action
Employee action
Phone/ internet contact
Make recommendation
Arrived store
Pay
Delivery
Recorded & follow up
Customer service
CS associate, Security
Cashier
Enter data
Register data
Distribution
Sent out
Front stage
Backstage
Customer action
Employee action
Phone/ internet contact
Make recommendation
Arrived store
Pay
Delivery
Recorded & follow up
Customer service
CS associate, Security
Cashier
Enter data
Register data
Distribution
Sent out

Most of the customer are having connect with company is they come to the store. But MUJI also provide a delivery ordering service to customers. When the total price over $3001 that the delivery charge will be free but if below $3000, it will take $120 for the charge. And have other three types of charge, like bridge/tunnel toll, labor charge, assembly charge, that will charge when different situation happened. And must remember that does the large packing furniture can be moved to the designated location or not so need to careful of this. Also, MUJI have cooperation with Hang Seng Bank that created a MUJI card that to attract consumers. Using MUJI card at MUJI can earn $5 MUJI dollars for every spending of $100 and can use the MUJI dollars when you use the MUJI card to buy at MUJI next time to enjoy double benefits.

The responsibility range of each department
Back stage department
Human resource
Staff is very importance of a company because if you don’t have any staff or they didn’t like the company, will make...
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