Marketing and Color Shampoo

Topics: Marketing, Advertising, Brand Pages: 9 (1048 words) Published: April 18, 2013

1 Marketing Plan Of SUNSILK

| |Post By:Muhammad Hassib Gul | | | | |
This is a class project about marketing plan of new product launched by any company. This project is presented in the course Global Marketing which is offered in MBA. In this project we have to present new product idea and complete marketing plan regarding that new product.

1 Product idea should be new and should not be related with any existing product already launched in the market. If idea is related with any existing product then it must be advanced and much different with that product.


My new idea is COLOR SHAMPOO under the brand name of SUNSILK and the parent company is UNILEVER Pakistan.

3 Introduction:

4 The new concept is color shampoo under the brand name of SUNSILK which is already famous all over the world. This is the advanced form of shampoos and new feature add up in the shampoo which is coloring hairs as well as removing dandruff and cleaning hairs.

Color shampoo is a shampoo which has ability to color your hair every time when you use it. It is available in different colors and when you use different color shampoo every time it works. Shampoo has ability to clean your hair and remove dandruff but new SUNSILK color shampoo is not for removing dandruff or cleaning hairs but make hairs colorful.

SUNSILK COLOR shampoo is alternative of hair color tonic and it works simply. Just apply on your hairs like ordinary shampoo and feel your hair colorful.


2 UNILEVER Marketing Objectives:

3 Increase sales

Every company has primary marketing objective and that is increase of its sales. Company is made for earning profit and with the help or maximizing sales high profit can be achieved.

4 Increase market share

1 When you try to increase sales actually you try to find your new customers and increase your customer leads. It means you try to maximize your market share.

5 Expand into overseas’ markets

1 Unilever has marketing objective is to expand into overseas market. Unilever always try to operate in different countries.

6 Be socially responsible i.e. ethical

1 Being a part or society Unilever has objective to be responsible socially .e. ethical. Ethics and common social values must be considered in Unilever’s marketing policies.


7 SUNSILK Color Shampoo Marketing Objectives:

1 Establish a strong brand image and consumer loyalty.

2 Easiest and availability of the product to the target consumer.

3 Create awareness about this uncommon product.

4 Reduce cost

5 Maintain positive strong growth in starting years


8 Target Market:

1 Target market is basically specific customers that will purchase your product or for whom you make product.


9 Identification

1 Female gender between the age of 14 to 30

2 Especially target to fashionable girls


10 Why they selected?

1 Two reasons for selecting 14 to 30 years girls as a target market for SUNSILK COLOR SHAMPOO.

2 14 to 30 is normally age of fashion.

3 This product is for fashionable girls.


11 Competitors:

1 This is the only company, Unilever, that producing color shampoo.

2 No Competition for this product as no other company is making this type of product.

12 Positioning:

13 Positioning is your product’s desire image in your target customers or what do your customers actually think about your product.

Distinctive qualities

1 SUNSILK Color Shampoo is not only a hair color shampoo but a dandruff removing shampoo also.

2 SUNSILK Color Shampoo is suitable for all types of hairs.

3 SUNSILK Color Shampoo is delivering Consumer Promise


15 Slogan:

1 Slogan is tags line that company use to make its customer easy to remember its product.

Official SUNSILK Slogan

16          Because Life Can’t Wait

1 Color Shampoo...
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