Marketing and Big Screen Business

Only available on StudyMode
  • Download(s) : 254
  • Published : October 11, 2010
Open Document
Text Preview
A Case Study for HSC Business Studies

WORLD’S BIGGEST SCREENS Pty Ltd LG IMAX Theatre Sydney

CONTENTS
1. Introduction ………………………………………………………………………………………………………….………… ..... 2. Curriculum Links ………………………………………………………………………………………….…………………… ..... 3. You Business Studies Excursion ……………………………………………………………………………………………….... 4. What is IMAX? ………………………………………………………………………………………………………………………. 5. IMAX in Australia …………………………………………………………………………………………………………………… 2 3 4 5 7

Core HSC Business Studies Topics: 6. Business Management & Change ………………………………………………………………………………………………. 7. Financial Planning & Analysis …………………………………………………………………………………………………… 8. Marketing …………………………………………………………………………………………………………………………… 9. Employment Relations …………………………………………………………………………………………………………… 10. Global Business …………………………………………………………………………………………………………………… 11. References & Resources …………………………………………………………………………………………………………. 8 13 20 41 46 48

World’s Biggest Screens Pty Ltd LG IMAX Theatre Sydney 31 Wheat Rd DARLING HARBOUR NSW 2000 Ph: 02 9213 1600 Fax: 02 9281 3833 Email: education@imax.com.au Website: www.imax.com.au © Copyright World’s Biggest Screens Pty Ltd 2007 This publication is copyright and may only be reproduced by teachers for use with student groups as part of a Business Studies excursion to IMAX. Any unauthorised copying or distribution is strictly prohibited. Page 1

1. INTRODUCTION
Big Screen Business is a case study of the IMAX Theatre designed for use specifically with HSC Business Studies students. Education Pack This Education Pack is available for teachers and contains comprehensive information relating to the 5 key topic areas of the HSC syllabus: • • • • • Business Management & Change Financial Planning Marketing Employment Relations Global Business

In addition to detailed background information for teachers, this pack also contains articles, film updates and a range of student activity sheet masters for use on site. This pack is available free with every Business Studies excursion to the LG IMAX Theatre Sydney. Student Activity Sheets A set of student activity sheet masters are provided at the back of this pack. Please copy and distribute these to students for use at the theatre. It is intended that students work independently through the sheets under teacher supervision. Business Talks A series of IMAX Business Talks have been developed to complement the Big Screen Business Education Pack and provide students with an overview of business operations and marketing. These talks are held in the theatre at 9.30am on a range of selected dates only. Business Talks may be scheduled upon request on dates to suit individual schools. Check our website for a list of current dates available: www.imax.com.au/business Please enquire with our Bookings Office about availability of Business Talks on Ph: 02 9213 1600; Fax: 02 9281 3833; or email: education@imax.com.au

Big Screen Business

Page 2

2. CURRICULUM LINKS
STAGE 6 HSC Business Studies
Source: NSW Board of Studies Business Studies syllabus 1999. Business Management & Change H2.1 Describes & analyses business functions & operations and their impact on business. H3.2 Evaluates the effectiveness of management in the organisation & operations of business and its responsiveness to change. H4.2 Evaluates management strategies in response to internal and external factors. Content: Managing change Financial Planning & Management H2.1 Describes & analyses business functions & operations and their impact on business. H3.2 Evaluates the effectiveness of management in the organisation and operations of business and its responsiveness to change. H4.2 Evaluates management strategies in response to internal and external factors. Content: Role of financial planning Marketing H2.1 Describes & analyses business functions & operations and their impact on business. H3.2 Evaluates the effectiveness of management in the organisation and operations of business and its responsiveness to change. H4.2...
tracking img