I. Opportunities for Motrada Ltd.
The Motrada platform, as a first B2B internet car transaction marketplace, is completely a new idea to the electronic commerce market. As the founder of Motrada, Guillaume thought of the opportunity of cars transactions online, he defined this type of business as a gap in the market, which meant he would be the first to own the most chances.
Prospects of B2B
There are many reasons for Guillaume to choose B2B rather than B2C as the only method for Motrada platform. The B2B e-commerce environment is much more promising Tthan B2C. First, the B2B mode is more professional than B2C. Being registered by professional business sellers and buyers, this type of platform is easier to manage. Most of registered customers have been working in the industry for years, so know the general situation about the industry. The website for B2B car trading can not only looks more professional but also more targeted. Secondly, by purchasing in large quantities and shortening the production cycle, the business can earn much more profits based on expenses minimization. Third, B2B mode occupies the absolute advantage and more market shares than other modes in e-commerce. B2B must be the main force in future e-commerce marketpla