Marketing and Astute Product Designs

Topics: Marketing, Price, Reason Pages: 2 (305 words) Published: April 24, 2013

As reflected in their motto “Lower priced for a reason”, MUJI products are sold at a fairly reason price due to their astute product designs and packaging. MUJI products are at a good price with reason.

Firstly, MUJI has minimized its products packaging by using bulk packaging and placing products in plain, uniform, containers. Focusing on true quality, MUJI’s manufacturing process eliminate waste and reduce cost.

MUJI uses selected materials.

For MUJI the materials we use to make our products are of the utmost importance; consequently, considerable attention is given to their selection. We search worldwide for the most suitable raw materials. We use many industrial materials as well as recycling unused materials where possible. The overriding selection criteria is always quality. These activities underpin our ability to create low-priced, high-quality products.

By fully utilizing the materials and use materials which are discarded by others without a good reason, MUJI uses sel

that are functional, simple, of superior quality, and at reasonable prices – as reflected in their astute product designs and packaging (Ryohin Keikaku, 2009; Barr, 2008). Through stringent selection of the materials, Muji emphasise recycling and reusability of its products in the production process to minimise impact on the environment (Ryohin Keikaku, 2009; Barr, 2008).

It appears that more people who are sick of frivolous and prescriptive branding are turning for purely aesthetic and egalitarian reasons.

It is ironic that MUJI, which connotes “no-brand”, becomes identifiable as an international brand of its own. Hence it is curious whether this was a “reverse psychology” form of strategic marketing, or it was authentic marketing, or was it simply the riding on the trend of sustainability/ environmental conservation.

MUJI FONT: Helvetica may be considered to have a generic look, but maybe that’s why it is so popular. It’s inoffensive,...
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