Marketing Analyst and Mba Student

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Executive Summary

Outline the reports structure, the organisations studied, the key issues according to the group, how the group has demonstrated analysis, what the group has found, and recommendations, lessons, insights as appropriate.

Cultural Characteristics

Outline the characteristics of the different cultures

Cultural Differences

Using academic literature and personal reflection and insights discuss the nature of these cultural differences and the implications of these differences for management within these organisations.

Implications for Management

Using academic literature and personal reflection and insights discuss the nature of these cultural differences and the implications of these differences for management within these organisations.

Lessons and Insights for Managers

On the basis of your research what lessons or insights about culture should managers be aware of?

Appendices

1 Appendix 1 – Cultural Characteristics and Differences

Group research and discussion of cultural characteristics and differences between Google and Toyota resulted in the following: |Cultural Characteristics |Google |Toyota | |Country / Nation |USA |Japan | | | |Conservative | |Innovation |Work hard, play hard |Process | | |Hire smart and determined people |Total quality control | | |Free food |Continuous improvement | | |20% time project rule...
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