Market Segmentation and Position
Watsons in Singapore spans health & beauty chains, perfumeries & cosmetics, grocery, pharmacy, wine and duty-free. Watson's target customers are located in the spending power (two thousand and five more in monthly income) to accept new things but also the middle class (age 18-40 years). Watson in the research found that Asian women will use more time to go shopping, and they are willing to invest a lot of time to find cheaper or better products. Watson's view that female consumer of this age is the most challenging spirit. They like to use the best products and seek new experiences, fashion, willing to show themselves in front of friends. They are more willing to use the money to bring big changes for their willingness to carry out various new attempts. The reason that they are more concerned about consumers under the age of 40 is longer because of their age most women already have their own brand and lifestyle of the fixed.
In this comfortable shopping environment, Watsons provide customers with a variety of products. According to the different benefits the consumers seek from the products.
Watson has a strong team of health advisers, including full-time pharmacists and "health and vitality Ambassador": professional teams are subject to professional training, provided free of charge for customers to maintain a healthy living advice and recommendations. Watson is not only concerned the sale of goods, more thoughtful and meticulous attention to customer care, and full of his "personal care" service shop features. It positions its products to offer at affordable prices which are comparable with that of the other major shop.
In an affluent society, men and women of all ages are interested in a comfortable shopping environment. They hope in a good social image of shop to buy their want. Watsons, the largest health and beauty retailer in the world can satisfy the...