Marketing Analysis About Seaweed

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  • Topic: Sushi, Seaweed, Flavor
  • Pages : 5 (732 words )
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  • Published : September 29, 2011
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Total Product
TAO KAE NOI’s products can be divided in to 5 categories which are Crispy Seaweed, Tempura Seaweed, Roasted Seaweed, Grilled Seaweed, and Others product. In each categories’ product have 2 main type of product and packaging, that for international market and domestic market. 1.) Crispy Seaweed

Crispy Seaweed is manufactured with the most state of the art technology and finest quality machinery. Each process can ensure the highest standard of hygiene and freshness whilst preserve crispiness and natural taste. For International Market there are 7 flavors of crispy seaweed packed in 3 sizes and two of them are also available in Big Sheet as shown in the table below. Packaging

Flavor \ Size| 85 g.| 40 g.| 20 g.|
Original| •| •| •|
Hot & Spicy | •| •| •|
Tom Yum Goong | •| •|  |
Tomato Sauce |  | •|  |
Wasabi| •| •| •|
Seafood|  | •|  |
Chicken|  | •| •|

Big Sheet
Flavor \ Size| 4 g.|
Classic| •|
Spicy| •|

For Domestic Market there are 5 flavors of crispy seaweed with packaging of 3 sizes of normal package, Mini package, Big Sheet, and Super Big Sheet. Normal Package
Flavor \ Size| 45 g.| 18 g.| 8 g.|
Original| •| •| •|
Hot & Spicy | •| •| •|
Tomato Sauce | •| •| • |
Wasabi| •| | |
Seafood| • | •| • |

Mini Package
Flavor \ Size| 5 g.|
Original| •|
Hot & Spicy | •|

Big Sheet
Flavor \ Size| 4 g.|
Original| •|
Hot & Spicy | •|
Seafood | •|

Super Big Sheet
Flavor \ Size| 8 g.|
Hot & Spicy | •|
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2.

2.) Tempura Seaweed
Tempura Seaweed is one of TAO KAE NOI’s most well known products. Selected high quality fresh seaweed and the best wheat flour create the special recipe, Tempura seaweed. For International Market TAO KAE NOI use “HI Tempura” brand to sell tempura seaweed product which have two favors, Original Japanese Style and Hot & Spicy, package in two sizes that is 25 grams and 40 grams.

Packaging
Flavor \ Size| 40 g.| 25 g.|
Original| •| •|
Hot & Spicy | •| •|

For Domestic Market there have two favors of tempura seaweed which are Original Japanese Style and Hot & Spicy like international market, but have 3 sizes of packaging of 12, 25 and 40 grams. The company use “TAO KAE NOI” brand to sell its product for this market.

Packaging
Flavor \ Size| 40 g.| 25 g.| 12 g.|
Original| •| •| •|
Hot & Spicy | •| •| •|

3.) Roasted Seaweed
For International Market TAO KAE NOI have two favors of roasted sea weed which are Original Japanese Style and Garlic, both of these are available only in Extra Sheet package. Packaging
Flavor \ Size| 16 g.|
Original| •|
Garlic| •|

For Domestic Market TAO KAE NOI have 4 brands for roasted seaweed separated by each type of the product in brand and its target group. First, ” TAO KAE NOI” original brand which have two favors like an international market that are Original Japanese Style and Garlic , but there have three sizes of Extra Sheet package.

Packaging
Flavor \ Size| 20 g.| 4 g.| 2 g.|
Original| •| •| •|
Garlic | •| •| •|

Second, “Yakinori” brand which the company used to sell roasted seaweed for cooking, especially for Japanese and Korean food.
Packaging
Flavor \ Size| 28 g. (10 Sheets)|
Original| •|

Third, “Curve” brand which the company used to sell roasted seaweed that come from the seaweed called “Ajinsuke Nori” pass the process to make it thin, this type of seaweed after processed give a power less than 15 calories. This brand focus on make a snack that not only taste good but also good for health, target on women customer who concern about their weight.

Packaging
Flavor \ Size| 4.5 g.|
Original| •|

Finally, “Dek Sen” brand which the company used to sell the sliced roasted sea weed focusing on teenagers.
Packaging
Flavor \ Size| 20 g.|
Original...
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