Marketing Analysis

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BUS 3030
Fundamentals of Marketing and Sales
May 17, 2011
U10a1 Marketing Analysis

The North Face is a retail and manufacturing corporation of equipments and outdoor apparel also improving in casual sportswear and outdoor sports equipment markets. The North Face is one of the lead servers in casual sportswear market, rather than specialty market. The products offered at REI has great variety, one of the product category is fitness clothing product line. Men’s fitness clothing includes shirts, shorts, hats, gloves and mittens, pants, jackets, vest and gaiters. Fortune Magazine has ranked REI number nine in 2011. ("100 best companies," 2011) The North Face is a well-known brand and popular among youth and college students. North Face is The product availability is very less in men’s running clothing it is limited. The current availability in mega sale for men’s running is two socks product, which are of North Face at 35%, which is not enough for to grab customer’s attention at the sale products. They offer outdoor school, which provides beginning to advanced-level classes and outings in many different activities like kayaking, rock climbing, mountain biking, camping skill and mountain biking for families and individuals. REI offer’s about hundred and sixty men’s fitness clothing, which has hundred and twenty running wears also includes hiking and yoga clothing’s pricing, is any where from dollar twenty to two hundred, out of which eleven items are on sale. The North Face is a well-known brand and popular among youth and college students. Due to high price of the brand many counterfeit The North Face products. The North Face has over fifty retail store locations in United States and many others around the world. North Face offer’s thirty-one products but are strictly men’s running clothes pricing from dollar twenty to hundred and fifty. The North Face doesn’t offer any sale items on official website but there are many places The North Face products are offered on sale like Macy’s carry the brand and offer’s fifty percent sale on fleece jackets. REI offer’s more variety over The North Face even REI it self carries the brand itself. The price ranges for both are same if not looked at clearance and sale. REI offers sale priced items on the official website itself which The North Face doesn’t a customer has to look at other stores for discount on North Face. According to Michael Fickers’s article ‘REI Explores New Heights’ Recreational Equipment Inc is expanding business basically everyday of the year. REI’s sales are increasing in 2000 sales rose by nearly 7 percent. The North Face is a well-known brand and popular among youth and college students. Due to high price of the brand many counterfeit The North Face products. The North Face has over fifty retail store locations in United States and many others around the world. The product distribution channels are organizations way to distribute the product of service they offer to the customers. It is very important for organization to get their product to users at the right place and at the right time. There are two types of channel of distribution methods: Indirect distribution which involves distributing your products by the use of an intermediary for example a manufacture selling to a wholesaler and then on to the retailer where as Direct distribution involves distributing direct from manufacturer to consumer. North Face use indirect distribution for their products. The products are sold at different stores some third party retails store like North Face Retail stores, North Face Outlet Stores and North Face online store through out world. The North Face products are often sold at sports authority places; north face retail stores and other high-end stores like Macy’s. The products are priced high but the price is justified because of the material being used, brand recognition and...
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