Various techniques of advertisements are identified.
Hidden fees and surcharges
Service providers often tack on the fees and surcharges that are not disclosed to the customer in the advertised price. One of the most common is for activation of services such as mobile phones, but is also common in broadband, telephony, gym memberships, and air travel. In most cases, the fees are hidden in fine print, though in a few cases they are so confused and obfuscated by ambiguous terminology that they are essentially undisclosed. Hidden fees are frequently used in airline and air travel advertising. In the case of motor vehicles, hidden charges may include taxes, registation fees, licences, insurance or other costs associated with getting a vehicle on the road. Airlines and car hire firms that disadvange customers through: * Unfair contract terms, notably with respect to consumer compensation. * Use customer data for purposes other than they were obtained for. * Apply unfair fees, charges and penalties on transactions. * Place artificial restrictions on the time period during which customers can submit claims.
Misleading Nutrition Labels/Facts
This happens a lot on food products found in supermarket, such as dairy products. They are normally labelled as No Transfat, Natural, Eco-Friendly, No Sugar Added and etc.
It is not what is on the outside that says...