Licensed to: iChapters User
Licensed to: iChapters User
MARKETING
© 2010 South-Western, Cengage Learning. ALL RIGHTS RESERVED.
Copyright 2010 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
Licensed to: iChapters User
Copyright 2010 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
Licensed to: iChapters User
MARKETING
2010 EDITION
William M. Pride
Texas A & M University
O. C. Ferrell
University of New Mexico
© 2010 South-Western, Cengage Learning. ALL RIGHTS RESERVED.
Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States
Copyright 2010 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
Licensed to: iChapters User To Sherry McKenzie, Eric and Cathy McKenzie, Heather McKenzie, and Nancy and Peter Norris To Linda Ferrell Special Dedication To Gwyneth Walters who has made a significant contribution to our book over the past 20 years.
Marketing, 2010 Edition William M. Pride O. C. Ferrell Vice President and Editorial Director: Jack Calhoun Editor in Chief: Melissa Acuña Acquisitions Editors: Mike Schenk, Mike Roche Development Editor: Suzanna Bainbridge Editorial Assistants: Matt DiGangi, Shanna Shelton, Jill Clark Senior Media Producer: Nancy Hiney Media Editor: John Rich Media Producer: John Farrell Senior Content Manager: Rachel D’Angelo Wimberly Executive Marketing Manager: Kimberly Kanakes Marketing Communications Manager: Sarah Greber Senior Project Manager, Editorial Production: Nancy Blodget Senior Content Project Manager: Cliff Kallemeyn Creative Director: Rob Hugel Art and Design Manager: Jill Haber Senior Manufacturing Coordinator: Diane Gibbons Senior Rights Acquisition Account Manager: Katie Huha Permissions Editor: Karyn Morrison Text Designer: Jerilyn Bockorick Senior Photo Editor: Jennifer... [continues]
Licensed to: iChapters User
MARKETING
© 2010 South-Western, Cengage Learning. ALL RIGHTS RESERVED.
Copyright 2010 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
Licensed to: iChapters User
Copyright 2010 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
Licensed to: iChapters User
MARKETING
2010 EDITION
William M. Pride
Texas A & M University
O. C. Ferrell
University of New Mexico
© 2010 South-Western, Cengage Learning. ALL RIGHTS RESERVED.
Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States
Copyright 2010 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
Licensed to: iChapters User To Sherry McKenzie, Eric and Cathy McKenzie, Heather McKenzie, and Nancy and Peter Norris To Linda Ferrell Special Dedication To Gwyneth Walters who has made a significant contribution to our book over the past 20 years.
Marketing, 2010 Edition William M. Pride O. C. Ferrell Vice President and Editorial Director: Jack Calhoun Editor in Chief: Melissa Acuña Acquisitions Editors: Mike Schenk, Mike Roche Development Editor: Suzanna Bainbridge Editorial Assistants: Matt DiGangi, Shanna Shelton, Jill Clark Senior Media Producer: Nancy Hiney Media Editor: John Rich Media Producer: John Farrell Senior Content Manager: Rachel D’Angelo Wimberly Executive Marketing Manager: Kimberly Kanakes Marketing Communications Manager: Sarah Greber Senior Project Manager, Editorial Production: Nancy Blodget Senior Content Project Manager: Cliff Kallemeyn Creative Director: Rob Hugel Art and Design Manager: Jill Haber Senior Manufacturing Coordinator: Diane Gibbons Senior Rights Acquisition Account Manager: Katie Huha Permissions Editor: Karyn Morrison Text Designer: Jerilyn Bockorick Senior Photo Editor: Jennifer... [continues]
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