marketing
1.0 Introduction
This case study and analysis is to identify the current strategy of Ryan Air using various models and strategies to develop a better future for Ryan Air. As this report addresses different aspects of Ryan Air with the help of Porter’s 3 Generic Strategies and the justifications using the value chain model has helped in the analysis of the real focus of RyanAir. This report also addresses the various control systems with the implementation of the strategy for Ryan Air together with the leadership styles of Michael O’Leary. As he plays a big role in the company in cost management and many other strategies of running a low budget airline.The Strategy implementation has been carried out using the Mckinsey’s 7 S model. This has helped identify the various aspects of improvement for Ryan Air. As Ryan Air is the first budget airliner, it has been able to become the largest carrier in the UK. To address the short comings and the strategy defects, the following report addresses various models to analyse and implement a strategy to enhance the airline since its cost management systems remain of top notch.
Through this report the identification of the strategy and a new implementation of it may enhance through the 7’S model has been able to address all aspects. This report contains vital information of Ryan Air’s position and its strategies and recommendations to ensure the company is performing at high levels in all sectors.
2.0 Porter’s Generic Strategy of Ryan Air
Ryan Air is a low budget airline. Its main focus is more or less cost reduction. Its strategy remains the world’s low budget airline. Therefore we are able to make and analysis of Ryan Air using the Porter’s Generic Strategies to analyze the current position of Ryan Air. Through analysis we are able to outline the three generic strategies such as,
Cost Leadership
Differentiation
Focus
Cost Leadership
Cost Leadership strategy is based upon a business organizing and managing its
This case study and analysis is to identify the current strategy of Ryan Air using various models and strategies to develop a better future for Ryan Air. As this report addresses different aspects of Ryan Air with the help of Porter’s 3 Generic Strategies and the justifications using the value chain model has helped in the analysis of the real focus of RyanAir. This report also addresses the various control systems with the implementation of the strategy for Ryan Air together with the leadership styles of Michael O’Leary. As he plays a big role in the company in cost management and many other strategies of running a low budget airline.The Strategy implementation has been carried out using the Mckinsey’s 7 S model. This has helped identify the various aspects of improvement for Ryan Air. As Ryan Air is the first budget airliner, it has been able to become the largest carrier in the UK. To address the short comings and the strategy defects, the following report addresses various models to analyse and implement a strategy to enhance the airline since its cost management systems remain of top notch.
Through this report the identification of the strategy and a new implementation of it may enhance through the 7’S model has been able to address all aspects. This report contains vital information of Ryan Air’s position and its strategies and recommendations to ensure the company is performing at high levels in all sectors.
2.0 Porter’s Generic Strategy of Ryan Air
Ryan Air is a low budget airline. Its main focus is more or less cost reduction. Its strategy remains the world’s low budget airline. Therefore we are able to make and analysis of Ryan Air using the Porter’s Generic Strategies to analyze the current position of Ryan Air. Through analysis we are able to outline the three generic strategies such as,
Cost Leadership
Differentiation
Focus
Cost Leadership
Cost Leadership strategy is based upon a business organizing and managing its