Marketing Plan and Jain Text

Swinburne Business School,
Faculty of Business and Enterprise

Unit Outline
MKT60004
Marketing Planning
Semester 1, 2014

Please read this Unit Outline carefully. It includes:

PART A

Unit summary

PART B

Your Unit in more detail

PART C

Further information

Page 1 of 8

PART A:

Unit Summary

Unit Code(s)

MKT60004

Unit Title

Marketing Planning

Duration

One teaching period

Total Contact Hours

36 hours

Requisites:
Pre-requisites

Nil

Co-requisites

Nil

Concurrent pre-requisites

Nil

Anti-requisites
Assumed knowledge
Credit Points

12.5 Credit Points

Campus/Location

Hawthorn

Mode of Delivery

Classes in either weekly or block mode

Assessment Summary

Assignment (Individual ) 25-35%
Class Tests (Individual) 25-35%
Marketing Plan (Group) 30-40%

Aims and Unit Learning Outcomes
Know how to plan the marketing for various different industries. Understand the concrete benefits to be gained from marketing planning. Learn the theoretical and practical aspects of marketing planning, and explore the global and local trends in the field. Develop your knowledge of the financial factors involved in, and legal controls over marketing planning.
Upon completion of this unit students will be able to:
1. Critically evaluate the benefits gained from the marketing planning process to a range of

stakeholders.
2. Apply the tools of environmental analysis to a current marketing situation.
3. Apply the theory and practice of marketing planning to an organisation including analysing the

impact of global and local trends, and the impact of financial and legal controls in the sector.
4. Function as an effective member of a diverse team.

Page 2 of 8

Generic Skills Outcomes
You will be provided with feedback on your progress in attaining the following generic skills:
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Teamwork skills
Analysis skills
Problems solving skills
Communication skills