Marketing is a function within in a business that has become increasingly important over the years. Long before the growth of the web , it was essential for businesses , if they were to compete successfully , to think about how their products would meet the needs of the people who might buy them. If they failed to do this , people would stop buying the products.…
Marketing is a crucial part of a company; it is defined as “the activity, set of institutions, and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Lamb, 2010). In other words marketing can be seen as a planned concept used by most businesses to enhance their financial growth. Customers can be put at ease with knowing that the products they purchase are of excellent quality and the quantity they demand will be available. Before taking this marketing class; when I heard the word marketing my thought was that it only involved advertising…
Marketing is about identifying and meeting human and social needs. Marketing is about meeting needs profitability. Marketing management is considered to some as an art and science of choosing target markets and getting, maintain, and increasing customers thorough creating, delivering, and communicating superior customer value (Kotler & Keller, 2009). Marketing can also be the act of buying and selling in a market or the commercial functions involved in transferring goods from the producer to the consumer. Marketing are the activities that direct a flow of goods and services from the manufacturer to the customers or consumers (Answers.com, 2010).…
Marketing is a means of introducing a brand new product, and effectively communicating its advantages to consumers. Marketing introduces a product, and allows consumers to see the latest trend. The more creative you are the better chance an organization has to sell their product.…
Which environmental forces sociocultural, economic, political, legal, regulatory social ethical, competitive, or technical, might a marketer need to consider when marketing the following products in the international marketplace and why?…
Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think of all of the companies that produce my favorite things. Marketing campaigns are those people who work on making the products, finding defects and making improvements, innovating and designing. I also believe that those people are interested customer satisfaction. Those people influence me to keep buying my favorite things.…
What exactly is marketing? Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? From the consumer’s perspective, that is how it seems (Kotler et al. 2010, p. 5). But from a business’s standpoint, marketing is viewed very differently. Marketing is viewed as being based on an exchange relationship between a business and its customers, where a business offers something of value, and customers purchase this product, which provides the business with the means to continue producing this item of value (Moscardo et al. 2010, p. 277).…
The official definition of marketing approved by the board of directors of AMA is “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” You see marketing is a very creative in the fact that marketing isn’t just advertising or selling. There re many different gears that makes marketing into a lucrative business. Because of this fact marketing requires a lot of management. So learning management is one of the reasonability’s of being a marketer. Though the best part to learning marketing is that being educated in marketing can increase your employment opportunities. For marketing in its basic form that revolves around satisfying the customers wants and needs. In this respect it gives you the ability to help you look more enticing when selling yourself to your employer.…
Needs are obviously met by the product itself. Needs, however, can also be met by the other components of what is called the marketing mix. These other components are Price, Promotion, and Place. The Price component of the marketing mix is defined as the original price that a producer sets for its product. This original price may be different from the final price paid by buyers because of promotional offers or because of individual retailers’ pricing strategies. The Promotion component, as discussed above, includes all activities that inform and attract buyers to purchase the product. The last component of the marketing mix is Place. This element encompasses the distribution of the product and determines how the product and the customers are brought together. These four elements of the marketing mix, Product, Promotion, Price, and Place, form the ubiquitous “4Ps” of marketing. With an eye on how the 4Ps may collectively and individually satisfy customer needs, the characteristics of each of the Ps are briefly summarized next. A more detailed discussion is presented in Chapter 4.The Product P can be best described using three concentric circles. At the heart of the three circles is the core product. The Core Product satisfies the fundamental need for which the product is made. The Augmented Product consists of the core product and other features that make the product more functional. The Über Product comprises all the other additional intangible aspects of the product such as the brand promise. To illustrate the concentric notion of Product, consider the example of a general purpose household cleanser. The cleanser is the core product, the addition of a tilted nozzle that allows spraying in hard to reach areas comprises the augmented product. The augmented product and a trusted brand-name that promises killing 99.9% of the bacteria make up the Über product. Another illustration of the concentric…
Marketing is said to be the center of the business world today. Mainly, marketing can be found in all days of our lives, wherever we go and whatever we do. True to fact that it has spread everywhere, it influences us in forms of negative and positive aspects. Some businesses use very little marketing techniques, others are very sophisticated at it. But as all of us are consumers, we are all affected by marketing. As applied to my case as to how it affects me, almost every aspect is considered and true influenced by marketing. One of the cases, most influences I have is fashion and daily trend. It can never be denied that we are eaten up by the fast growing advances and updates in the fashion world. It is marketing that every inch of it is given justice and fame which makes it very attractive to us. In this way, marketing guides me to the current and latest trend in the market as well as how to flip and combine things over as to the way that it goes with the latest trend. Other truths about marketing influences in my life is through the food I prefer to eat, because of marketing, I would like to buy all types…
Not too long ago marketing was considered as a basic function in a business where a company would extol the virtues of their product or service in order to get consumers to buy them. According to Hunt (1976), the American Marketing Association (AMA) defined marketing as "the performance of business activities that direct the flow of goods and services from producer to consumer or user (p. 17). There were schools of thought that wanted to include other aspects in the definition on marketing. In 1965, the marketing staff of the Ohio State University recommended that marketing be considered "the process in a society by which the demand structure for economic goods and services is anticipated or enlarged and satisfied through the conception, promotion, exchange, and physical distribution of goods and services” Hunt (1976). Even back nearly 50 years ago smart people knew the relationship that had to be developed and nurtured between a business and its customers. This definition took into account the entire process including how it affected society. The AMA updated the definition of marketing to reflect a new reality created in part by the World Wide Web. According to Darroch, Miles, Jardine, & Cooke, (2004), “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (p. 29). Today marketing is an all-inclusive relationship between an organization and its customers.…
Marketing is like giving medicine to a patient. Patient identifies a problem within them and then the health personnel delivers specific medicine to cure the problem. Marketing is also the same. Customer has certain problems or feels some deficiency and marketing delivers them with the right product to deal with.…
Marketing is a necessary activity that encompasses the entire business and is vitally important to sound business health. It is viewing the entire business from the customer's viewpoint takes into account every aspect of the marketing mix from the product to price, distribution channels and marketing communications. All these factors affect the customer's response to a product or service.…
As a basic definition, globalization is defined as the trend towards greater economic, cultural, political and technological interdependence among national institutions and economies. (Wild 2012, pg 28) Globalization is characterized by denationalization (national boundaries becoming less relevant). Now a days, it could be seen that people around the world are more connected to each other than ever before. Information and money flow quicker than ever. Products produced in one part of a country are available to the rest of the world. It is much easier for people to travel, communicate and do business internationally. This whole phenomenon is the result of globalization. Globalization is increasing rapidly due to improvements technological innovations (eg: in communications, information and transport technology). It has also been encouraged by reducing barriers to trade and investment (eg:trade liberalization and financial market deregulation).…
Due to the increase in student numbers at Fiji national university (FNU) nasinu campus, it has caused a lack of space in the library. Students need access to books and information to carry out various academic works. This is made difficult with the lack of sitting space in the library.…