Marketing 421 Week 1 Assignment

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What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not?

Marketing is defined as a performance of activities and goals to be achieved thru identification of products and the surveys from customers. Marketing also allows for organizing the needs and request of clients and customers. Marketing offers many opportunities such as profit and non-profit organizations, macro marketing, and micro marketing. The benefits of incorporating marketing would be to offer development ideas that would allow for an increase in the market.

Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. Marketing is also known as a performance of activities and goals to be achieved thru identification of products and the surveys from customers. Marketing also allows for organizing the needs and request of clients and customers. Marketing offers many opportunities such as profit and non-profit organizations, macro marketing, and micro marketing. The benefits of incorporating marketing would be to offer development ideas that would allow for an increase in the market. Planning is important part of the marketing strategy in most cases because when it comes to an organization that doesn’t see the value in such a program, it’s usually a one shot deal to prove its profitability or worth.

The essential components of a marketing plan are as follows: strengthen the brand, measuring marketing effectiveness, drive new product development, gather customer insights, utilizing new marketing technology to target this new group of consumers. One of the ways in which I would convince my supervisor that a marketing...
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