Marketing

Course Details: MBA (Revised-Fall 2007)

Master of Business Administration (Revised)

Offered by

Directorate of Distance Education SIKKIM MANIPAL UNIVERSITY of Health, Medical and Technological Sciences (SMU)

Contents
Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Particulars Broad Outline of MBA (Revised) Objectives Eligibility Duration Course Structure for MBA (Revised) Detailed Curriculum Counseling Details Assessment details List of Books Page No. 02 02 02 02 03 06 126 157 160

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Broad - Outline of M.B.A (Revised)
Master of Business Administration (MBA) is an integrated course designed, to provide an advanced course in management for those seeking senior positions in industry, commerce and public services. The core subjects of the MBA are aimed at developing knowledge and skills in fundamental management disciplines. The course involves participation in group work with course members from many different industrial, commercial, geographical and cultural backgrounds, and is aimed at improving the decision making abilities of participants and producing managers of the highest quality

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Objectives:
The course is geared towards realizing the following objectives:       To provide intensive theoretical and practical knowledge of management To provide an integrated perspective of management functioning along with a fair amount of exposure to real life cases/technical know how To hone the student‘s analytical abilities To provide access to a broad base of knowledge in core managerial skills To develop the essential management skills required to meet and participate in an increasingly international business environment To build upon the essential core management modules allowing greater emphasis in elective modules on management.

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Eligibility:
3 year Graduation

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Duration:
Min Duration: 2 years (4 semesters) Max. Duration: 4 years

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Course Structure for MBA (Revised):
Course MB0022 MB0023 MB0024 MB0025 MB0026... [continues]

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